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Aqa history coursework source evaluation

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Grad Student Survival Guide in Math Sciences. This Graduate Student Survival Guide could have been titled, Something the (many) Authors Wish They Had When They First Started Grad School at Rensselaer. Though descriptive, that title was just too long. Nonetheless, in aqa history source evaluation, an uncommon act of benevolence, a group of interested graduate students formed the idea, mustered the energy, and found the time to thomas, bring together in writing sound advice based on aqa history evaluation, many years' experience. Alluded to in the descriptive title is the college writing, purpose of source evaluation this Guide.

Succinctly put, it is to pass along advice to quotes for othello essay, incoming graduate students so that they might optimize their time in pursuit of a graduate degree from the Department of Mathematical Sciences at Rensselaer. The reader is alerted to the fact that this Guide is source evaluation, based on a collection of individual experiences. Therefore, it is left to the reader to decide whether or not the advice is worth implementing. (We wouldn't be assuming this time-consuming task if we didn't consider the advice worthwhile, but the caveat emptor needs to be stated.) So, let us begin by extending our congratulations to you for being accepted into for othello the graduate program. Source? We sincerely hope that you will find your experience at Rensselaer to be a rewarding one.

We also sincerely hope that you will find this Guide useful in the pursuit of your degree. All Math grads must be aware of the course requirements for thomas fitzsimons essays, the degree they seek. This information can be found at You should read this and be very familiar with it. It is your responsibility to make sure you meet these requirements. Failure to evaluation, do so will delay your graduation! You should discuss these requirements with your academic advisor to be sure that you understand them fully. Here are some additional notes for you on a few of the requirements: 2.1 Doctoral Students. 1. If you plan on getting an M.S. along the way to your Ph.D., you must fulfill all of the M.S. Thomas Essays? requirements, including the source evaluation, Masters' Practicum. (See below for for othello essay, more information on coursework source, the practicum.)

2. About Love? If you plan on source, transferring in credits or using work you have done elsewhere (see part D of essay your requirements) to cover any of the other requirements, you must contact the Graduate Committee for approval in writing, and you should discuss it with your academic advisor. 3. The 30 credit maximum for research is a fixed upperbound, but if you are finding the official course offerings to aqa history coursework source evaluation, be limiting, consider taking readings courses. 4. The institute requirement regarding the number of 400-level credits you can use toward your degree can be confusing. Perhaps the hunter college, easiest way to determine the number of 400-level credits is from this simple rule: min (21 credits, 1/3 of total course credits). Because there might be some confusion, we provide a few examples which should help to clarify the source evaluation, rules. If you take 90 credits and the maximum of 30 research credits (note: research credits are different from reading courses - reading courses are counted as course credits) then you would need 60 course credits. You could have at most 20 of those course credits at 400-level. If you take 90 credits of which 15 are research credits, you would need 75 course credits, but only 21 of them can be at the 400-level.

5. If the college creative, department is aqa history source, paying for about love, your credits, it will not pay for more than the 90 credits required. Aqa History? So, you should attempt to meet all the requirements by the time you reach 90 credits. Then you should register for degree completion to keep your active status. See the section Money saving Hints for information about how to stay full-time after reaching your 90 credits. 6. For Othello Essay? A Master's Practicum is considered a course that can be applied toward fulfilling Ph.D. course requirements. 2.2 Masters Students.

1. The first thing you should note about coursework evaluation your requirements is that we have two M.S programs here at Rensselaer. Make sure your courses match the program you wish to be in! 2. The second thing to note is the essay, Master's Practicum. You cannot graduate without it as this requirement is dictated by New York State. Aqa History Evaluation? There are many ways to fulfill this requirement. Perhaps the simplest way would be by attending the Workshop on Mathematical Problems in Industry (MPI). This event is held every year in May or June on the Rensselaer campus. Bacon? (See Preparing for a Job in aqa history, Industry for more information on bacon essays sparknotes, this workshop). Other ways to fulfill this requirement can be found in the requirements document. See . Your academic advisor should have an idea of the types of practica that satisfy institutional/state requirements. But, as this is a new requirement, students should expect that the master's practicum is going to evolve over time, so students and faculty will have to adapt to the changes as they occur. So, the coursework evaluation, best bet is to discuss your Practicum with your academic advisor, and send a memo to bacon essays sparknotes, the Graduate Committee for its approval in writing just to be safe.

Also, make sure it is listed on aqa history evaluation, your plan of study even if you are not receiving Rensselaer credits. All graduate students in the Ph.D. program have a set of exams they are required to fitzsimons essays, pass. Understanding these exams and coursework evaluation, the by which they must be completed is the bacon essays, responsibility of the student. Masters' students who switch into aqa history source the Ph.D. program will also have to complete these exams, but the thomas essays, timing is evaluation, a bit different. The full explanation of for othello both cases can be found at aqa history coursework . These exams should be thought of as stepping stones in bacon sparknotes, your doctoral education. Along with your class work, these exams should help the aqa history, department assess your abilities to be successful in writing a thesis and obtaining a Ph.D. Bacon? But most importantly, they give the source, student a way to easy biography, check his/her progress. As you move from year to year and pass these different exams, you will have a concrete set of source evaluation successes you can look back on which, together with your class work and research, build a solid doctoral education.

3.1 Preparation for the Exams. Note: You should be familiar with the Doctoral exam document before you read this section. 3.1.1 Preliminary Exam. The purpose of the examination is to assess the qualifications of students in critical areas of thomas undergraduate mathematics. The exam consists of 12 questions, about one-third from linear algebra and about two-thirds from basic calculus. Students will have to choose 10 questions to be graded. The duration of the test will be four hours.

The level of aqa history difficulty of questions is very close to the level of the standard GRE mathematics test. The linear algebra and calculus questions from easy, GRE preparation books can serve as good practice questions for the test. The format of the test is different from the GRE test: there are no multiple choice questions. 1. Get copies of source evaluation sample prelims so you know what to expect. These can be obtained from Dawnmarie Robens who is love, located in AE301. 2. Mathematics GRE study guides can be purchased at aqa history evaluation places such as . 3. Check the Prelim home page for when the thomas, exam is scheduled. If you plan on taking it, then sign-up with Dawnmarie. You have the option to aqa history, not take it even if you sign up. However, you should let Dawnmarie know if you change your mind. 4. Hunter College? Practice all the good test taking techniques you have learned over the years.

Get a good night's sleep, eat well before the exam, review the material for evaluation, several weeks prior to the exam, find a study partner, obtain the notes from someone who successfully passed the exam, etc. 5.You can ask Dawnmarie which faculty comprise the exam writing committee. Feel free to contact them for helpful studying suggestions. (See the for othello, phone/office list in the appendix.) 3.1.2 Qualifying Exam. As you take graduate classes, you should keep in mind that you will have to coursework source, pass a Qualifying Exam covering three classes of essays your choosing.

Your selection might be based upon aqa history source evaluation your aptitude for the subject matter, your relationship with the professors of the classes, and easy biography, the course's relationship with your tentative research topic. Coursework? By the end of your fourth semester, you should have a good idea which three classes you have taken (or soon will take) that you would like included in your qualifying exam. Every semester you should discuss the tentative course list with your academic advisor. After choosing your three classes, you should set up a date and time that works for the examining committee and which meets the exam time frame requirement (see section 2.G of the exam requirements document). Please note: you will want to confirm that the professors you took the college, courses from will be on aqa history coursework, your examining committee. Fitzsimons? See part 2.C of the exam requirements for rules pertaining to the situation when one of your chosen faculty members is unable to attend the examination. In any case, once you know the evaluation, subjects and the examiners, you will want to begin stage two of research your preparation for this exam. (Stage one being taking the course in the first place.) The obvious stage two prep will be reviewing your class notes, as well as finding more references on aqa history evaluation, the subjects, acquiring books you didn't use in class, etc., to ensure that you have a very good understanding of the material. Then talk to the people who will be on your examination committee, ask them for the things they think are the quotes for othello essay, most important . Set up more than one meeting with each person if possible so you get more than one impression. Aqa History Coursework Evaluation? Ask their opinions not only on the subject they taught you, but also on the other subjects as well.

Don't forget, they will all be in amalgam research paper, the room with you and it is in your best interest to source, know as much as possible about what will be asked before you walk in. Similarly, it is in your best interest for these people to be confident of your knowledge before you walk in the room as well. Please Note: It is college creative, NOT necessary to have found a thesis advisor before this exam, but you should be well acquainted with your academic advisor by this time. 3.1.3 Candidacy Exam. After you have found a thesis advisor and have begun probing a research topic, together you will form a thesis committee (the Institute requires at least four full-time tenure-track Rensselaer faculty members, and at coursework source evaluation least one scientist or professor from outside the Math Sciences Department).

Once things have solidified to a point, you and your advisor will decide when it is essays sparknotes, time for your candidacy exam. This must occur before you complete 75 credit hours (Institute requirement). Aqa History Coursework Source Evaluation? The candidacy is a presentation of the preliminary research work you have done and where you intend on going with it. Essay? It is a time to gather feedback from your entire committee (it may be the only time they all gather in the same room until your thesis defense!). It should be viewed more as a presentation and request for feedback, but you can expect penetrating questions from your committee. If you feel that one of the above exams was not as fair as you would have hoped, then you should put your observations in writing as soon as possible. Discuss these observations with your advisor. If you remain unsatisfied after that discussion, you have the right to bring these concerns before the Graduate Committee. A formal appeal in writing should be submitted to the Graduate Committee as soon as possible.

This process is in place to coursework source evaluation, provide checks and balances to the system. You should always discuss things with your advisor first (if possible), but you should not be afraid to use the system. Under certain rare circumstances, requirements may be delayed, waived, or changed. All appeals should be made in writing to the Graduate Committee. Prior discussion with your academic advisor is assumed. Appeals will be considered by the entire committee and decisions will be returned to the student in writing. Keep in mind these requirements were set up not to hinder you from gaining a good education, but to ensure that you obtain a quality degree in a timely fashion.

Your academic advisor is your first link to the Rensselaer Math Sciences Department. Advisors are usually assigned to incoming students based on the interests you expressed in your application. Your advisor has a wealth of for othello knowledge that you need to tap into EARLY! Your education at Rensselaer should be tailored to source evaluation, suit your needs and your goals for your future. To do this your advisor must be aware of these needs and goals. Easy Biography? You will need to meet with your advisor before every semester to register for courses. Do not simply pop in and get the signature; instead, make an appointment and source, hold a discussion so you are both clear on your goals and can be sure that you are reaching them in a timely fashion.

Below is a list of suggested topics/questions you will want to consider discussing with your academic advisor. Some are questions the answers to amalgam paper, which you should share with your advisor. Coursework Source? Some are questions you may want to ask your advisor. If you are a new student, you will want to be sure to get through this list and biography essay, any other ideas of your own. (Current students, you may find this list to coursework source evaluation, be helpful as well, as it may point out some topic you may have overlooked.) Also, many of these same topics should be discussed with your thesis advisor (when you get one). It is crucial that everyone important to your success here at Rensselaer be aware of thomas fitzsimons essays your needs and source evaluation, goals so that you can obtain the best education possible! Your education goals: Are you headed for a Masters degree?

Is there any potential that you will want to bacon sparknotes, pursue a Ph.D. at some point? Or vice versa? How easily can you obtain a Masters degree along the way? (This is a smart thing to do.) Your career goals: Are you hoping to get a job in aqa history evaluation, Academia (teaching)? At what type of institution (High school, small college, university)? What percentage of the time do you want to spend doing research?

What percentage of the time do you want to spend teaching? Are you looking for a job in industry? Do you have any idea what you would like to do in industry? Are you looking to work in a research lab? Are you aware of the average salary ranges for your choice of career?

What other skills outside of mathematics will help you in such a job? (Programming, learning all about grant writing, education courses, technical writing. ) No exact career goals at the moment? What should you do to sparknotes, prepare for all of the coursework source evaluation, above? Is that possible? What are the differences in preparation? Timing: Are you planning on being at bacon sparknotes Rensselaer over source evaluation the summers? What time line do you see for yourself? (When do you want to graduate?) Is your plan reasonable? Are there any outside concerns (family, job) that should be taken into consideration when planning your time line? Are you a TA? Are you on a one year fellowship that may or may not be renewed the next year? Are you self funded?

These issues should be discussed before filling out a plan of study. See the section Paper Trail for more details on essays sparknotes, that document. Continued Department Support: You should also be sure to consider in your time line planning that the Department has guidelines for continuation of source financial aid for doctoral students: Graduate students who receive full Teaching Assistantships from the Department should plan to creative writing, complete their doctoral programs within four or five years. Student can expect that their TA support will continue through this period, provided that they continue to source evaluation, make satisfactory progress toward their degree and essays, they continue to perform well in their teaching assignments. Satisfactory progress means completing courses, required examinations (preliminary, qualifying, and candidacy), selecting a research area, and making progress toward completing a thesis. If a student requires TA support beyond the aqa history, fifth year, each situation will be considered individually. Your background: What mathematics have you taken? What is dental research, critical knowledge for the career goals you seek? What are the base classes that would round out your education? Where are you lacking? Are there reasons you are lacking in coursework source, certain areas? (Maybe you just didn't like that subject, or never saw a need for that subject, or past schools didn't offer that subject).

Are you prepared to jump right into all graduate classes? What prep should you be doing on your own to better succeed in the classes for which you are registering? Are there any undergraduate classes you should take that would help round out your education or prepare you for grad classes or exams to come? What books should you be familiar with? Have you done any independent work (on a job or on thomas fitzsimons, your own time) which is not reflected in your transcript? (Are you a proficient programmer with no programming classes, have you written any papers? Done any previous research?) Are there outside area interests that could be worked into your education? What classes should you take? You should read the course catalog and the semester's class offerings, and come up with a list of classes that interest you. Coursework? With your advisor you should determine if these classes also help you in reaching your education and dental amalgam research paper, career goals, help you in preparing for your exams (for Ph.D. students), help you meet the department requirements, etc. TAs also need to coursework, take into account the amount of time they need to college creative writing, dedicate to that job. Also, (for returning students) are you in compliance with your plan of study?

If not, re-file it. Beware of aqa history evaluation that pesky 400-level course maximum! Determine scheduling to meet the degree requirements (Ph.D. students): Doctoral students must adhere to the time line set out by the exam requirements. You should discuss these with your advisor and determine how and when you fulfill them. See Section on essays sparknotes, doctoral exam requirements for more information) Other than classes, what should be done to prepare you for your eventual job search? Who in aqa history coursework, the department has worked at bacon essays sparknotes other universities? Who has worked in industrial jobs? Where have recent graduate students gotten jobs? (See the department Home pages!) How did they do it? How can you meet these people and start setting up a network of contacts so that your job search runs as smoothly as possible? How about a summer internship?

The Career Development Center here on Campus has some information on employers but is not a good enough resource for coursework source, the whole job search process. About Love Story? If your advisor is not familiar with your future career choice, is there anyone in the department who is? (Not only professors, but current grad students and aqa history coursework source evaluation, graduates, too.) If your advisor doesn't know, who might? Find out, talk to them and be prepared early. Finding the right thesis advisor is critical to your survival and completion of your graduate degree. When you first arrive at essays Rensselaer, some of you may know exactly the area in which you would like to do research. Source? However, many new graduate students do not. Therefore, it is essential for biography essay, all graduate students to get to know the faculty. Meet the Faculty Colloquium: Once a year, in the fall, there is a colloquium specifically designed for the graduate students to learn what the faculty members do in source, research. For Othello Essay? Most professors give brief talks on their current research projects as well as what their students have worked on or are working on.

As a graduate student without a research advisor, you will definitely want to attend this colloquium. It is also a good opportunity for all graduate students to learn what fellow students are working on. Coursework Source Evaluation? You may be surprised, and your interest will be piqued. Take courses from fitzsimons essays, professors in your research area: If you have an idea of which area you would like to aqa history coursework source, do research, take classes from professors who are also interested in that area (if they are teaching any) or ask them about a reading course. Make an appointment: It is important that as a new graduate student you meet the faculty. And, unless you have a professor in a class or are their TA, you may not have the essay about story, occasion to get to know your professors. Set up an appointment to meet them to just talk. Attend Office Hours: One of the best and most convenient methods of source evaluation getting to know the hunter creative, professors is by attending their office hours.

This is a time that the evaluation, professor has reserved to spend time with the students, i.e. you. So take advantage of their availability and attention. Bacon Sparknotes? Start attending office hours early in the semester to avoid an exam rush. Familiarity with Future Plans, Who They Know: Choosing the right advisor extends beyond selecting someone with a topic of interest to you. Aqa History? It is best if you can choose someone that supports you in your future plans. That is, whatever your future goals are, does this person have the right contacts to help you get started in this particular direction?

Has this person had other students go in the direction you wish to dental paper, go? You should discuss your plans with your prospective advisor. Working Styles: Another important aspect to selecting the right advisor is finding someone whose personality and working style complement yours. This can be difficult to determine, and it is usually after you have begun working with someone that you can determine the fit. You may be able to get an impression of their working style through the aqa history coursework, courses you have taken with them. How a professor answers your questions can give you some indication of how their thought process works and dental paper, of what their work ethic is. Aqa History Coursework? Additionally, you may get some indication of his/her working style through discussions with current graduate students. Talk to current and past students: Whether or not it is deserved, most advisors get either a good or bad reputation.

It can prove useful for you to talk to current and former students of your prospective advisor to learn what really can be expected. Be advised that the dental amalgam paper, reputations might be out-dated or completely wrong. So check things out. Get involved. Great! Now you have your thesis advisor. Keep communications open. This will help to make the experience a positive one. You will need to set goals, communicate expectations, and establish a timetable for completion. This will alleviate any hard feelings or misunderstandings later on.

Be sure to be clear about your expectations and goals. It is coursework source evaluation, important that you and your advisor are in agreement about the progression of your education and its completion. The following are questions and ideas that you should consider discussing with your thesis advisor. Coursework: What additional coursework would your advisor recommend you take to better prepare you for research? What courses interest you?

How should you best complete the bacon essays, course requirements? (see Section 2 Course Requirements) Should you finish all of your coursework as soon as possible, or is it better to take one or two courses each semester? Papers: Does your advisor expect you to publish your research? Is there a certain quantity of publications that is required by aqa history coursework source evaluation, your advisor? Do you want to publish while you are here at thomas essays Rensselaer? (see Preparing for aqa history coursework source evaluation, a Job in Academia and Preparing for a Job in Industry) Presentations: Will your advisor send (or bring) you to hunter creative, a conference to present your research?

Does your advisor have connections at other local colleges where you could give presentations on your research? Meetings: How often does your advisor plan to coursework source evaluation, meet with you? Will she/he set up a fixed time each week? Will there be a set of objectives between each meeting to be accomplished? Candidacy and hunter college, Thesis Timing: When does your advisor expect you will be ready to take your candidacy exam and defend your thesis?

By what date would you like to have defended your thesis? Thesis Committee: After you've worked a while you can discuss with your advisor who to put on your thesis committee. This is something you probably will have an idea of coursework as you take courses and look for potential thesis advisors. Hunter Creative Writing? It is aqa history coursework, beneficial for for othello, you and your advisor to agree to the members of your thesis committee. See Section 5, Things to source, Discuss with your Academic Advisor.

Many of the dental research paper, same questions will pertain to your academic advisor and your thesis advisor. Not all mathematics fits with all industrial jobs. Coursework Source Evaluation? People in industry often think there is for othello, no practical value to higher mathematics. Aqa History Source Evaluation? And they often do not appreciate the dental paper, complexities that can blossom from a simple problem. So, being a proficient mathematician will not guarantee you a job in industry. So what can you do while at coursework evaluation Rensselaer to make your life easier when you are ready to leave? Technical writing: No matter what you do in industry, you are going to have to document it somehow, whether it be in technical papers, comments in your code or user documentation. Thus, solid technical writing skills are a must. Rensselaer offers a few technical writing classes for easy essay, those who want to aqa history coursework, hone these skills (and if you take a 600-level class, it even fulfills the outside area class requirement!). Trade journals and Conferences: Do you have any idea what a mathematician does in industry?

Do you have any idea what the practical problems are out there facing these mathematicians? Knowledge of this will help you pick your classes, focus on a particular job field, maybe even find a research project. There is dental amalgam paper, a variety of trade journals out coursework evaluation there which will expose you not only to the problems in mathematics, but will help you to understand your field of choice as a whole. Each field has its own vocabulary that you should be familiar with before trying to get a job there. If you don't know where to start, try the mathematics journals and hunter college, see what they talk about. Ask your advisor what journals are decent and ask your fellow grad students what they read. Don't be afraid of non-math trade journals either. Some of them are quite easy to read since they are non-academic. What conferences are good and why? How about a non-mathematics conference, (such as the flashy SIGGRAPH, or Unix Expo (which is conveniently located in NYC usually each Fall))?

Or for real convenience and great exposure to industrial problems, how about the Workshop on Mathematical Problems in Industry (MPI) here at Rensselaer each May/June? Or check the aqa history evaluation, Internet for a wide variety of conference listings, and watch the department bulletin boards too. (Another great way to spend your summer!) Computer skills: The computer age is upon us in full force, and it is for othello, now pretty rare when mathematics is done solely by pen and paper. Can you program? Can you get yourself around a PC and coursework, a Workstation? Can you edit a file on a PC and on a UNIX workstation? What programming languages are hot in the field you are interested in? What applications (i.e. About Love? software) are necessary tools of the aqa history source, trade? What skills are employers listing in your field? Do you have them? (Another great way to spend a summer!!)

Publishing Papers: Although this is hunter college writing, not as critical as it is for Academia, having a few published papers to list on coursework evaluation, your resume will give the prospective employer something concrete to essay love, read when trying to assess your mathematical skills. Presentation at a Conference: It is aqa history, important for essays, you to become comfortable presenting your work to aqa history evaluation, others, fielding questions and handling spontaneous requests. In industry you will very likely be called upon to discuss the work you are doing, either to management, co-workers, or in thomas, a briefing to customers. Whether it be a talk to your fellow grad students, or a presentation at source evaluation a conference, the more you present your work, the more comfortable you will be with that process. You will get the obvious benefits of additional feedback on your work, perhaps insights you had not yet seen as well as appreciation for dental, your efforts. But, you also have the option of requesting feedback from you advisor or someone you trust in the audience, not only on the content of aqa history coursework source your talk, but on your presentation style. TA-ing: Yes, even this will help your resume for industry. You can use this as a way to show an employer you have people skills, the ability to break a difficult problem down to the point where it can be understood, that you know how to multi-task (you were TA-ing and taking classes. ) Collaborative Research and essay, other group work: It is very important that you show you can work alone as well as in a group when you are searching for a job in industry.

Most work in industry is a team effort with each person playing an independent part in the final product. Demonstrating that you can work in coursework evaluation, such an college creative environment, that you picked up slack when necessary, that you could lead as well as follow, etc., are all valuable skills. Look into working with a post-doc or someone other than your advisor on a short term project. Workshop on Mathematical Problems in Industry (MPI): The MPI workshop is a week-long work event held annually in aqa history, May or June in which representatives from industry bring problems of easy biography essay interest to their companies. The problems are presented on the first day. For the rest of the week, the academic and industrial participants discuss the problems in small, informal working groups.

Summary reports on source, the week's progress is made on amalgam research, the last day. The workshop is a rich environment for learning and students gain exposure to industrial relevant `real world problems, mathematical modeling, methods of solution, etc. Evaluation? Every grad student should consider attending at least one workshop (not just to hear the problems on biography essay, the first day but to spend time during the week when the problems get sorted out). It is a good learning experience even if the aqa history coursework source, student doesn't feel that his/her background is strong enough to essay, participate much. You will be seeing/ working on actual problems from industry, see what they face, and how such problems are solved. Then someday, once you are out there in source, industry you will bring a problem of your own to thomas essays, this workshop! C olloquia: For information on the Math department Colloquia refer to Section on Preparing for a Job in Academia. Much of that also applies to industrial jobs. But for source, someone wishing to work in industry you should also consider attending colloquia in other departments. Here you can learn their language and be exposed to the problems they face and you can start to picture your role working along side these people in industry.

It will also help to broaden your background, as well as provide you with another mechanism to make contacts outside the Math department. The Computer Science department Colloquia are a convenient place to start. It has been found that their colloquia can be quite understandable to non-Computer Science majors. Essays? Be adventurous!! Course work outside the department: When you take classes outside the department, you have the opportunity to aqa history source evaluation, learn a subject where you can apply your mathematics. But more than that, you will also be gaining exposure and college creative, understanding of the methods and techniques employed in aqa history coursework, these other fields. You may find their approach to be very different than what you are accustomed to in your math classes. However, it is love story, quite likely that in industry you will be working with non-math people. Knowing how these people think and approach a problem should help you to be more successful when you work with them. As with the outside area colloquia, taking non-mathematics courses also gives you a prime opportunity to expand you personal contacts. Industry jobs are very appealing to some people.

The pace is aqa history coursework source evaluation, often quick, there is immediate feedback on amalgam research paper, your work from fellow employees as well as customers, and the pay is generally good. Often the mathematician must convince the employer that although they did not advertise for a mathematician, you are, in fact, the best for the job. Often, you need to focus on skills you have learned beyond the mathematical details. We are proficient in breaking down problems into manageable bits. We have been trained to spot variables that have little impact on the final result, we are comfortable attacking a problem, discovering it is aqa history source, infeasible and backtracking to a point where we can attempt to progress again, etc. Remember, job advertisements are often written by people in personnel and they are NOT educated in bacon essays, our field.

Often we need to coursework source evaluation, educate them in why we should be hired (and paid well!) A few industry benefits: (All of these are in general and may not apply in essays, all job situations) Variety of responsibilities, well defined goals, fast pace, decent salary, chance for lateral as well as vertical growth, exposure to other disciplines, exposure to aqa history evaluation, other ways of hunter college thinking, your mathematics used by others (co-workers as well as customers), mathematicians tend to be few in aqa history coursework, number so they are often called upon to educate co-workers and are often a prized commodity because they are comfortable with a subject so many people are frightened of! A few industry negatives: Compared to academia, your hours are much more restricted. Deadlines and customers often drive your work rather than quality, precision, or interest. More time is often spent programming or in meetings or dealing with customers than actually doing mathematics.

You can end up with a manager with no knowledge of essay love story mathematics and who thus does not accurately assess your work. The Search: Getting a job in industry has changed in the past few years. In big cities such as NYC with the major Wall Street firms, it is often helpful if you get a head hunter to assist you in the job search. Finding a good head hunter is coursework, a challenge in itself. Your best bet is to ask around (friends already working in that area or friends of friends or graduates of the department can be very helpful in this). The Internet is also now a hot place to find job postings. Research? The career development center here on campus can also offer some help.

However, the CDC tends to play a passive role, simply providing a service between interested companies and students, and is primarily directed towards undergrads. Unlike a head hunter they do not seek jobs for you. Aqa History Evaluation? Please note: You should never have to thomas fitzsimons, pay a head hunter. The good head hunters (now referred to coursework source, as H.H.) get their pay from companies, which is why it is essay about, good to have more than one H.H. Each tends to coursework source, deal with a certain set of companies. The classic model is the H.H. reviews your criteria and abilities, and reviews the dental research, list of coursework source known job openings. Then the H.H. calls the company and essay about love, convinces them to interview you.

Sometimes that is aqa history coursework, all the H.H. Hunter College? does. If you get hired then the company gives the H.H. a kick back. Sometimes the H.H. negotiates your salary for you too. It is to their benefit to get you the best salary so that they can brag about aqa history evaluation it to amalgam research paper, future customers. Often the company pays the H.H. not a flat fee, but an aqa history coursework source amount based on research paper, your initial salary. So, for example, you get offered $60,000, if you accept the offer the H.H. makes $6,000 (not out of your salary, but from the hiring company).

So, it is of mutual benefit for source, you to get a great salary. Networking through people in the department (professors and their friends and bacon essays sparknotes, former students, other graduates, their friends, current graduates and their friends and so forth) can help you find out about job openings and get interviews. This process makes a lot of people uncomfortable, but it is coursework source evaluation, becoming more and more of a common place thing. To avoid it means you are missing out on potentially great jobs. Your resume: You will need this. Hunter College Creative? You will want a hard copy that you can mail to aqa history source, head hunters and prospective employers. Love? Make sure it photocopies well! You should consider creating an source evaluation on-line resume as well, one that on college creative writing, first glance looks very similar to your hard copy but has links to more information. You can connect to coursework, other companies you've worked for, you can create links to fitzsimons, any work you have on-line, you can create links to aqa history coursework source evaluation, any papers you have available, etc. This way, they can access as much or as little information as they want on you. Include this web address on your hard copy resume.

List of references: When it comes time to provide a list of references, you should contact each person you want to bacon essays, put on this list and make sure they agree to it. Then you should talk a bit about why you want them on the list, and you should mention what your goals are as well as some of the places you are applying. Aqa History Evaluation? It is best to pick people not only familiar with you and your work, but familiar in easy essay, some respect to coursework, the job you are seeking. If you can use someone who is already an employee of the company, so much the better! Personal Contacts: All through your graduate school time you should be building and maintaining a list of contacts that you can call upon when you are in writing, the job market. People in the department are easy contacts, but do not limit yourself to only professors and grad students, talk to them about coursework evaluation who they know and try to essay about, meet as many people as possible. You need to maintain and nurture this network the whole time you are in aqa history source evaluation, grad school and beyond. In recent years it has been particularly difficult getting a job in academia. In 1997 the job market seems to have gotten slightly better.

Let's hope the job market keeps improving. Regardless, if you want to essay, get a job in academia, then you should start preparing for this early in your career at Rensselaer. The following are a few suggestions on how to prepare for academia. Of course there are different types of jobs in aqa history, academia. Easy? Some with more research (large universities) and some with more teaching (smaller colleges), so stress the following depending on your future goals. Teach your own course: Many colleges want you to have experience in the classroom that involves developing your own lectures and exams. During the summer, there are several courses that are taught almost exclusively by grad students. Each spring a form is put in the grad students mailboxes inquiring if you are interested in teaching a summer course. Aqa History? You can select which course and session that you would prefer to teach. The department chair will make selections based on the requests made and the number of available courses. Easy? This can be competitive.

Requesting a summer teaching position does not at all guarantee that you will get one. T.A. a variety of courses: The interactive courses are really hot and source evaluation, growing throughout the nation. All kinds of hunter creative colleges are interested in starting these courses. Aqa History Evaluation? Colleges like to easy biography, hire Ph.D.'s that have been involved in a new course and show interest in developing educational programs. Experience with a variety of courses is important because you don't know what a future employer is going to want you to teach initially. Additionally, a well-rounded teaching resume gives you more depth. Publish: A research institution looks more favorably upon a candidate with publications or someone with a proven research background. Most schools (almost all) stress research to some extent. So if you plan to coursework source evaluation, find a job that is thomas, primarily teaching, these colleges will probably still want you to do some research (or scholarship). Scholarship can be satisfied in coursework source evaluation, many different ways depending on the school.

It doesn't necessarily have to be research, but more and more small colleges are expecting research from essays, their new hires. Also many colleges will want to know how you can extend your research program into research projects with the students and source evaluation, how you will use it in the classroom. If you can arrange to have an undergraduate student or a master's student do research with you, this can be a positive asset for your future in academia. By doing so, you will be demonstrating that you can distribute/extend your research successfully to others. Also you will show that you can work well with others (in this case as a leader). Give Talks: Give as many talks as you can. This includes conferences, grad student seminars, local colleges, your undergraduate college, or other colleges when you're at home, visiting friends, etc. Get used to giving talks. When you go to hunter college, interviews you will have to give a talk or maybe two.

These talks will either be on research or perhaps teaching a class. Collaborative Research: You should work well with others and source, should be able to extend your math across disciplines. These skills can be developed by dental, combining research efforts with others. This can be with someone either at Rensselaer, someone your advisor knows, or a person you met at a conference, etc. Additionally, taking courses outside the department will extend your knowledge of how mathematics is used in other disciplines. Discuss with your advisor and other students which courses would be best for you. Aqa History Coursework? Finally, by attending the summer workshop (see Things to do over the Summer) you will have the essays sparknotes, opportunity to both work with others within and out of aqa history source evaluation mathematics while solving real-world problems using mathematics.

Go to Colloquia: (see Section on Colloquia) The colloquia introduce you to the research of others and they can help you develop skills in talking with other mathematicians about their research. Meeting People - Go to Conferences: It is important to make contacts within your research community. Meet the speakers. Go to conferences every chance you can. Academic jobs have many positive attributes. Hunter College Creative? Among the benefits, the opportunity to educate is one that many cannot resist. It is a satisfying task that can make you feel as if you have really accomplished something and made a difference in the lives of others. There are many benefits to choosing a job in evaluation, academia. Quotes For Othello? By choosing your place of employment (small college vs. Aqa History Coursework Source? university), you elect how much of your job is research, how much is teaching, and how much is service. (Service includes advising students, committee work, etc. and varies depending on the department.) In general, the quotes for othello, research area is yours to choose. The hours you are expected to work are generally more flexible than in industry and you will (probably) have your summers off.

Furthermore, you have the aqa history coursework, opportunity to get tenure which secures your employment. There are also some drawbacks to jobs in academia. Bacon Sparknotes? For starters, you will probably not get paid as much as if you were in aqa history, industry. But your salary may be a nine month salary, and you can subsidize your summer pay by getting a grant or contracting work to for othello, industry. Keep in mind that teaching, committee work, advising, money hunting, and source evaluation, research tend to for othello essay, pull people in many directions - you'll have to like this kind of existence. If you have difficulty thinking up topics for research, then you may want to consider seeking employment at a small college rather than at source evaluation a research institution. Even though your summers are yours to do with what you may, a certain amount of research (scholarship) is often expected, and the summertime can be the most productive time (no classes to interrupt you). If you don't achieve the high standards to obtain tenure (publish or perish), then you will have to leave that school and go elsewhere.

The following are some guidelines and paper, references to aid in aqa history coursework source, your job search process. Postdoc: If you are interested in a position that stresses research as a large portion of your responsibilities, then you may want to biography, consider applying for a postdoc position. It can be very difficult to be hired in a tenure track position at major research universities without any post graduate research experience. Timing: Advertisements for source evaluation, a position beginning in the fall will start appearing during the summer (a year+$ in advance). Research? Generally most advertisements appear between October and January. You will need to have your documents of application ready as soon as possible, so as to avoid a rush when the time comes. You probably should start making your vita (see below) and other documents in August (a year before the prospective job will begin). It will give you enough time to make changes and get your documents exactly the way you want them. This is something you should discuss with your thesis advisor and other grad students.

Curriculum Vitae: This is a fancy name for an academic resume. There are several help guides available on evaluation, the web on how to construct your vita. One such location is at Ask a few people to allow you to take a look at their vitae. Thomas? A lot of people have their vitae linked to their home page, so as you surf the web take note of the formats that you like and dislike and also the type of aqa history source information that is included. Things to include are: research interests, educational background, relevant employment experiences, talks given, publications, any outstanding distinctions (awards, grants, etc.), courses taught, computer skills, etc. Make sure it is neat and well written. You may want to bacon sparknotes, make an electronic version for coursework, your home page. The electronic version should look exactly like the hard copy of your vita, except that it will have links to for othello, your publications, the schools you went to, the conference home pages, etc.

In the current job market, academic employers prefer receiving a hard copy of your resume. But having an electronic version available will demonstrate your proficiency with computers. Source? Also, if the employer is inspired, she/he can easily learn more about the biography essay, items you have linked to your resume. Other Documents: When you apply for aqa history evaluation, a job in academics, you may be required to quotes, include a 1-2 page statement of research interests and/or a statement of teaching philosophy and career goals. Coursework Source Evaluation? One hint on easy biography, the statement of research interests is that you could use your abstract of your thesis if this is already written and evaluation, edit this as you see fit.

Just be prepared to compile these documents, and start them early, so you are not throwing together an application to meet a deadline. Other Things to Include in easy essay, an Application: If you have any papers submitted for publication or which have been published, you may want to include copies of these papers in your application. They can choose whether they want to read them or not, but at the very least they will probably read your abstracts. Aqa History Source? Many schools ask for transcripts. Rensselaer does not charge you for dental amalgam, each transcript that is sent out, so it is to your advantage to send along a transcript with each application regardless if the school has requested it or not. The AMS has a standard cover sheet that some schools request you send with your application. You can find information on and obtain a copy of coursework source evaluation this cover sheet in both the quotes, AMS newsletter (NOTICES of the AMS) and at the web page. Reference Letters: Most schools will request between 3 and 4 letters of recommendation with your application. Line up some professors that know you through research, TA-ing, or course work. Give these professors plenty of time to aqa history coursework source, write your letter of recommendation.

It is most helpful if you can provide as much aid as possible to them because this will speed up their process. For example, you should give them prepared labels addressed to the places you are applying. There is a Tex program (location TBD) that is set up to make labels. Also, ask them what else they could use that will make this job easier on them. Perhaps they will want the list of places e-mailed to them, perhaps even in a particular format to accommodate their use of LaTeX, etc. Reference letters are very important, so make sure you get professors that will give you high praise. Additionally, if you have some previous work experience that is relevant to your new employment, you may want to college creative writing, have your previous employer send a bonus letter of recommendation.

This letter would not necessarily count as the 3 or 4 requested by the future employer. Job Openings: Many colleges advertise in several newsletters, etc. The most common newsletters to find advertisements include Notices of the American Mathematical Society (AMS), FOCUS (The Newsletter of the Mathematical Association of America (MAA)), SIAM NEWS (Newsjournal of the Society for Industrial and coursework, Applied Mathematics (SIAM)), and the Chronicle of Higher Education. Copies of amalgam research each of these newsletters are often located in the coffee room. Another excellent source of coursework source evaluation job openings is the web. You may access the job listings for sparknotes, each of the aqa history coursework source evaluation, above mentioned newsletters on the Internet. Some of these locations also have mailing lists that send any new advertisements directly to your email address. Addresses are: There are many more sites that list employment opportunities.

Ask around, look through any other newsletters you may receive such as Mechanical Engineering, ORMS Today, AWM, etc., and other sites relative to your research area. MAA/AMS Joint Meetings Conference: You may want to attend the national meetings of the MAA/AMS. Bacon Sparknotes? If you are looking for a position that is primarily research, then you probably shouldn't attend because smaller colleges are generally looking for aqa history coursework source, employees at this conference. They have an employment service where you can meet with many different schools that are hiring. Hunter College Writing? Each interview is very brief (about 20 mins.), and source evaluation, meeting so many people can be overwhelming. But by meeting these people they are able to put faces with their applicants, and thomas fitzsimons essays, when they have many applicants, this advantage can go a long way. Network with Professors: Professors often get e-mails of job openings sent to them. Let all the professors know that you are looking for a job, and aqa history coursework source evaluation, ask them to please forward to you any information regarding openings.

Also, let the professors know what schools to essays, which you may be applying. They may know someone at that school, and this connection can get you recognized above the hundreds of other applicants they may be considering. It is expected that each graduate student is an active learner, is interested in the subject matter, can learn independently, and can complete the assignment at hand in the specified amount of time. In comparison to aqa history source, undergraduate courses, graduate courses usually cover more material in a shorter time and in greater depth. In addition, homework assignments are generally longer and more involved. Therefore, it is a good idea to keep up with all assignments and text readings. As an undergraduate one may have been successful even though assignments were completed at the last minute. Fitzsimons? In graduate school this is almost impossible. As such, the following is a list of helpful hints to aqa history coursework source evaluation, aid in one's academic success. Stay current with all text readings.

Readings of the text are very often not explicitly assigned by the instructor. It is the student's responsibility to be prepared for amalgam research paper, each class meeting. Aqa History? When a text is difficult to bacon essays, read, consult other related texts for an alternative point of view. Review class notes weekly. Try to aqa history source, clarify difficult concepts covered during the week. Consult with other classmates, professors, or texts. College Creative Writing? Ask yourself core questions about the source evaluation, subject and dental amalgam research paper, find the aqa history coursework source evaluation, solutions. Begin assignments and easy biography, projects early. Source Evaluation? Multiple assignments are often due on the same day.

An early start allows one to work on several tasks at thomas essays once, and doing so facilitates bringing each to aqa history coursework evaluation, completion. Work in bacon essays, groups when permitted. Study groups are often encouraged by source evaluation, the instructor. College Writing? Conversing with other members of the aqa history coursework source evaluation, class generally increases your understanding of the hunter writing, subject matter. However, solutions to problems should be written up individually. Understanding is important, so if you don't follow what your group has produced, don't breeze over it. Seek instructor assistance.

Office hours are posted for each faculty member. When you or your group cannot resolve a problem, take advantage of the instructor's office hours. Fill in gaps in knowledge. Aqa History Coursework Source? In learning a new subject, you may come to bacon essays, the realization that there are certain holes in your knowledge base. Fill these holes on your own. If the evaluation, holes are too big, consult a professor for assistance. Did you know that the department usually sponsors one or more weekly colloquia? Did you know that there are brown bag seminars held most Fridays?

Did you know that the graduate students have a bi-weekly colloquia? The weekly colloquia sponsored by the math department bring in speakers from essay, all areas of mathematics of particular interest to the department's faculty. Therefore, the talks are typically directed at the faculty, and aqa history, they tend to essays sparknotes, be complex, and coursework, most graduate students find that they are able to follow the speaker for part of the talk (trust that you will never follow 100% of the talks). As the for othello, invited speakers are colleagues with our faculty members, the colloquia help to identify the interests of our faculty as well as current research issues in those fields of interest. Aqa History Coursework Source? Consequently, the hunter writing, colloquia can have a significant impact on your research, and they serve to round out your educational experience too. Source? Furthermore, as you attend more of the talks, you will find that you can follow more and story, more of them, and you will recognize the speakers' use of techniques that you have applied in class or might employ in future teaching experiences.

You will also get an idea of how to present your research, something in aqa history source, your not-too-distant future. You will find that it is exciting to see real applications of about story some of the math that looks like it could have no application at all - yet it does! The colloquia provide exposure to new technical words, and source evaluation, they provide a sense of excitement and relevance to the math you might be learning in class. The department often requests that the speaker give a talk directed at the graduate students - or two talks may be given where the first is for students and the second an easy biography essay extension of the first. Here is some advice for attending the colloquia. To begin with, a colloquium is not a class, so do not expect to understand all of the aqa history coursework, details of the talk. Your goals as an audience member should be to (1) know what the problem the speaker wishes to solve, (2) know what methods/techniques are employed, and (3) know what conclusions are reached.

Graduate students should be aware that the overall attendance at the colloquia reflects upon the reputation of the Department of research paper Mathematical Sciences to the invited speaker. As such, attendance should be considered nearly mandatory, defined to mean that you should plan on attending unless there is a good reason for not making it. (Of course, it is not possible to define that which constitutes a good reason, so use your best judgment. Be advised that there are members of the faculty who frown upon those students who do not attend colloquia.) And a commandment: thou shall always attend the DiPrima Lecture. Get a snack before the colloquia (good cookies, a grad student basic food group), and meet the speaker, fellow students, and other professors. Believe it or not, mathematicians can be very interesting people. Stop by and get to know them and their work. The brown bag seminars provide a more casual forum than the weekly colloquia. These seminars are held at noon, generally on Fridays. Often they are located in AE 402 which is much smaller and less formal (and, therefore, less intimidating) than the aqa history coursework evaluation, lecture hall where the colloquia are held (generally AE 214). College Creative? A smaller number of people will probably attend a brown bag seminar than the aqa history coursework, colloquia, and the speakers are typically from Rensselaer's faculty. The research presented here may be less polished than that of the colloquia, and often feedback is essays sparknotes, given to the speakers on the topic presented, where the feedback takes the form of suggestions of what to do next, or what to aqa history coursework evaluation, look at, etc.

If you find yourself too shy or simply too intimidated to ask questions at a colloquium, perhaps attending a brown bag seminar would boost your confidence and provide the essay, right atmosphere for interaction with the speaker. The graduate student talks are a series of evaluation talks scheduled by bacon essays, graduate students and given by graduate students on a volunteer basis. Coursework Source? The speaker may choose to dental research, talk about any research or math topic he/she wishes. Previous speakers have given talks as a practice before doing the same presentation at a conference, some have presented talks that they plan to evaluation, give at their candidacy exam, other have found interesting papers and presented them to the group (said papers having nothing to do with their research). You do not have to have completed any research to fitzsimons, participate in the graduate student seminars. This is your opportunity to aqa history evaluation, present mathematics to your peers without any interference from the faculty. As a graduate student you are not required to give a talk at the graduate student seminars, but you are encouraged to give a talk at some point.

Communicating your research to others can be a challenge, but it is a skill that you will need to have. These seminars will be good practice for sparknotes, the future. Do your best to attend as many seminars as you can so that you can get to know the other grad students. Also you will learn what other students are doing for aqa history source, their research, something that can help in your selection of a research topic and essay about love story, advisor. Contact Phaedra Agius for scheduling your talk. Her email address is

Information on Graduate Student and Department Colloquia can be found at the Department's web page. There are several academic and job related opportunities for graduate students to do over the summer. Depending upon source evaluation one's individual goals, there are many opportunities available. In addition, the campus is quiet and sparknotes, provides a nice place to really get some work done! Academic Opportunities: -Completing course work. Take courses to fulfill department requirements. These courses may be inside or outside the aqa history, department. Take a reading course in a subject that may not be normally offered within the department. -Preparing for Fall preliminary exams. See section 3.1.1.

-Research assistant at quotes for othello essay Rensselaer or another university. Faculty within the department may have summer funds to support a research assistant. Exploit faculty contacts to obtain research assistance positions at locations other than at Rensselaer. Postings for other universities can be found on the fourth floor bulletin boards. Summer research work need not be related to intended thesis work. -Annual Workshop on coursework, Mathematical Problems in Industry. Hunter Creative Writing? This workshop is held annually in the month of May or June at coursework source evaluation Rensselaer and is free to graduate students. This workshop can also satisfy a degree requirement. - Teaching in the Math Department.

Two sessions of courses are held over the summer, each about six weeks in length. Teaching positions are available during these sessions, and a flyer is usually distributed in April notifying graduate students of the thomas fitzsimons, need for summer instructors. This is coursework source, a good opportunity for graduate students who are interested in teaching their own class. (See preparing for a job in academia.) -Summer job. The Career Development Center located in the DCC has numerous information about bacon essays sparknotes job opportunities, and there are several on-site interviews for people interested in aqa history source evaluation, summer employment. Their WWW address is:

Those interested in a summer job should begin looking no later than the about, month of February. Two good local sources with extensive summer co-op programs are IBM and GE. These jobs could be a good way to enhance your programming skills while getting paid. There are very specific requirements that are mandated by aqa history evaluation, the Graduate School when writing your thesis. About Love Story? Most students choose to write their thesis using LaTeX. However, as long as the requirements are met you can use any package that you prefer. For information on requirements for creating the document see: For the LaTeX files necessary to produce the thesis, see: Degree Completion: When you have completed your course requirements and your research hours are exhausted, you may register for Degree Completion.

This is for the student who has completed the 60 or 90 credit requirement beyond the aqa history, Bachelor's Degree, is college creative writing, currently not registered for any credit hours, and is working on a thesis. Because degree completion has a course number and requires registration, you must file the aqa history coursework, appropriate forms. These forms may be obtained from Lorraine. There is a $50 fee to register for degree completion. In addition, you must reapply each semester for which you are working on the completion of the degree. To maintain full-time status, certification must be obtained (see below). Full-time certification has tax implications.

To maintain a FICA-exempt status during the amalgam, semester (FICA won't be deducted from your monthly stipend) requires that one maintain one's full-time status. Various forms will need to be completed periodically while you are a student at Rensselaer. These include the plan of study, full-time certification, degree application, registering for aqa history evaluation, classes, registering for research credits, and other random forms that seem to appear in essay about love, your mailbox. You should complete your plan of study soon after your arrival at Rensselaer. This form will contain a listing of all the coursework and research credits you anticipate completing towards your degree.

You will need to update your plan of study so that it remains current with your completed as well as proposed courses. The degree application is required early in the semester you plan to graduate. For those planning to graduate in aqa history source evaluation, the summer, this form is due at the beginning of the first summer session. Check the academic calendar for specific deadlines. Each semester registration materials are mailed to your home or local address. Generally these arrive a few days before registration. Biography? Be sure to coursework source, complete your registration by the deadline given, because otherwise you will be charged a late fee. Before registering, discuss with your advisor the courses you would like to take. When registering for research credits an additional form titled Thesis/Project Registration Form must be completed.

You can get this form from either Dawnmarie or from the registrar. Graduate Student offices: There are several graduate student offices located throughout the third and fourth floors of Amos Eaton. Each office has its attractive features as well as its detractors, and some offices seem to easy essay, have more of one than the other. Attractive features might include a telephone, one or more work stations, a chalk board, and/or an air conditioner. Detractors might include the aqa history evaluation, flow of undergraduates through the office in search of a TA. More than likely - and in most cases, fortunately - you will not retain the same office for the duration of hunter writing your time at Rensselaer since your progress will dictate the aqa history coursework evaluation, facilities that best suit your status. Because she is aware of the status of the research paper, department's graduate students, Lorraine will make arrangements for evaluation, your office assignment. Be sure to let her know if you have any special needs which might affect that assignment. Computers: There are many work stations located throughout the third and fourth floors of Amos Eaton that are for the use of members of the hunter college, Department of Mathematical Sciences. Coursework? Most offices have at college creative writing least one work station, and the Edwin Brown Allen Library located in AE315 houses nine work stations. AE315 also has a laser printer which should be set as your default printer.

Feel free to coursework evaluation, add paper to the printer should the red light indicate that there is a need for some. Some Computer Room Protocol: All Rensselaer rules pertaining to computer use and etiquette apply to essay, the Mathematics Department computers as well. Source? You should take a moment to read them at the following address: In addition to the above, the Math department has some internal guidelines as well. 1. If you are going to be away from your computer for quotes for othello essay, more than 15 minutes, log off.

Long running jobs should be submitted to NIC cluster. (For more information concerning NIC, see 2. Aqa History? Any time you leave your computer it is best to dental amalgam research paper, lock the screen anyway. To do this, use xlock or xscreensaver. 3. Aqa History Source? There is a phone in the Math Library (ext 2215). Fitzsimons Essays? This phone is a lab phone, and source, it should not be used as a personal phone.

Do not give the number out to your students. Bacon Sparknotes? Tell family and friends it should be used sparingly. If the aqa history coursework source evaluation, phone rings while you are in there. answer it and take a message if it isn't for you (send it by e-mail!!). 4. For Othello? Any one wishing to do work has priority over anyone using the computers for entertainment. This includes surfing the aqa history coursework, web and playing games and reading or writing personal e-mail.

If the room is full and someone walks in, you should offer to log off if they need to work. Since the busy time for computer usage is between 10:00 a.m. and dental research paper, 5:00 p.m., it is best to avoid entertainment use during this period. 5. If you just need to check mail or input grades, do not log into the machines located in the center of the room. Coursework? Use the smaller, less powerful machines along the wall. In general these work quite well for that type of essays computer work, leaving the larger machines free for more computer intensive work. 6. Obvious rules of cleanliness apply. Clean up after yourself, don't leave old cans and cups around, etc.

Please recycle all unwanted cover sheets, or, when printing from a Unix window, type lpr -h filename which prevents the source, printing of the cover sheet. 7. The laser printer's (ae315lw) basic upkeep is the responsibility of those who use it. This means we all must reload paper, check toner, etc. Extra paper and extra toner cartridge can be found under the printer table. See Lois in the main office for instructions on changing the hunter, toner. Main office: The Department's main office is located in AE301. Against one wall are the aqa history coursework source, mailboxes of all department personnel. Paper? Check your box daily for important information or distribution. Also in the main office is the department's copier, which is housed in its own room - mainly to dampen the swearing and other noise. Aqa History Source Evaluation? (Also, should the laser printer in AE315 need paper, reams of 8 1/2 x 11 paper can be found on the shelves in dental amalgam research, the copier room.) Because there is near certainty that you'll need to make a copy at some time during your time here, you'll need an access code. Ask your advisor for an access code, or the professor for whom you TA, or ask someone in the main office.

If you need help in aqa history source evaluation, how to use the machine (ie. how does one make slides?), then ask for help. Also in the main office is the FAX machine (ph. 276-4824 for incoming faxes). Although the sparknotes, instructions for its use are posted nearby, they might be confusing at first. So, if you have a question about its use, ask the staff who will be happy to help you out.

There is also another laser printer in the main office which can be accessed only during the hours of the main office (which is why the aqa history evaluation, one in AE315 is recommended as your default printer). Please keep in mind always that the main office is where several people work, and they should be afforded proper courtesy and respect. Coffee room: Located on the east end of the fourth floor is the Department's coffee room. Feel free to use this room and its facilities (which include a microwave oven, a refrigerator for short-term storage, and a coffee machine - of love all things). This is the location of the pre-colloquium gathering where the cookies and other important items are served. The coffee room is air-conditioned in the summer months, making it an attractive place for those whose offices are not. The coffee room also makes for a nice place to coursework source, share a lunch with some friends. AE315: In addition to sparknotes, the aforementioned work stations, AE315 also houses a collection of mathematical works. The card catalog on the shelves by aqa history evaluation, the door house the details of the love story, collection.

The sign-out forms for the books are located by coursework source, the card catalog. The use of the library books is on an honor system. The facilities: The restrooms are located on the east end of Amos Eaton. For the women, the hunter writing, facilities are on evaluation, the first and third floor; for the men, the second or fourth floors. 19.1 Who to bacon sparknotes, talk to for more information and help. Graduate Student Coordinator. Dawnmarie Robens is the Graduate Student Coordinator in the Math Sciences Department. She can answer questions pertaining to funding, teaching, degree requirements, or anything else that comes to mind.

If she does not know the answer to your question, she will find someone for you. Coursework Evaluation? Dawnmarie is a wonderful person, get to know her right away! She will be your best friend throughout your career at Rensselaer. 19.2 Reserving Rooms If you ever need to reserve a room, say for essay, a review session you are holding as a TA, or for a special talk you are giving, if you are looking for a room outside of Amos Eaton 4th floor, you should call Rensselaer's room scheduler, Michael Conroy, at ext. 6655. For Amos Eaton 4th Floor rooms, contact Melissa. Some helpful hints: To schedule a room, call Michael Conroy in the Registrar's office, x6655, or e-mail her at To request equipment like overhead projectors or an xstation and LCD panel, call Media Operations, x8282, or e-mail them at

Check with the main office about certain office supplies, like overhead markers or overhead slides. Know where to refer a student if he or she is having personal problems: Dean of aqa history Students x6266, Counseling Center x6479, Chaplains x6518, Advising and amalgam, Leanring Assistance Office x6269, or his or her academic advisor. Know where to refer a student for aqa history coursework source evaluation, tutoring (The Learning Center, x6269) or if he or she is having academic difficulty. Pay days are bi-weekly on Fridays, and checks can be deposited directly to your bank account or picked up in dental amalgam research, the Union on pay days. Be sure to submit full-time certification forms as soon as possible at the start of a semester to maintain your student FICA-exempt status. Take advantage of older T.A.s; if you've got a problem (course workload, MAPLE, etc), chances are they've gone through a similar situation and source evaluation, may be able to bacon, help. T.A.s are human, too! Take time to coursework source, step back from school life and decompress every now and about, then.

It's okay. Prepare for class. Do the homework problems and the labs in advance. Distribute a list of your policies, approved by the professor, so students will have your expectations in writing. Devise a fair strategy for coursework, handling complaints about love grades. For example, set a policy that complaints must be submitted in writing and/or filed within one week of getting the work back. Fairness - and the students' perception of aqa history coursework fairness - are important. The TA needs to be consistent. Keep in research paper, close contact with the professor about evaluation lecture contents, due dates, and other administrative or logistical items. Treat students with respect. Be prepared not to know all the answers.

Be willing to say, I'm not sure about that. Let me think about it and creative, get back to you. Then make yourself a note and do so. Learn students' names. Doing so will help to earn their respect. If you experience computer problems during a lab, report them to x-7777. Always bring overhead markers to lab. Often, pens are either missing or they are dried out.

Encourage students to source, come to office hours. Do this often. A good source of info for International Students (visas, taxes, etc.) is the hunter college writing, Office of International Students located in source, the Troy building. They even organize tax seminars. Fitzsimons? They have a web site and every international student is automatically signed up into their list server.

Some things to remember: Who to talk to: The person in charge of the Office of aqa history coursework source International Students is Jane Havis, and essays sparknotes, we hear she knows her stuff very well. If you ever have a question about Visa status, summer jobs, co-ops, employment authorization, etc., call her for an appointment. Full-time status: It is very important that international students make sure that they are registered full-time every semester. Otherwise it can mess up their status and the correction of this is not a trivial matter. Leaving the U.S: The I-20 forms need to aqa history coursework source evaluation, be signed by Jane Havis each time you leave the country. Essay? You should allow one month's time for the processing of this form. Keeping your I-20 Valid: It is critical for your I-20 to aqa history coursework, be valid in order for you to remain in the United States. If it is going to thomas fitzsimons essays, expire, then it needs to be renewed. Aqa History? Apply for renewal one month before it expires.

When and How to File Taxes: You must file a tax form every year in the United States if you earn income here. Essay? You will start to receive forms from the government and your employer after January 1. You must file the tax forms no later then April 15. If you have any questions (what constitutes income, how to fill out the forms, where to get them, etc.), contact the Office of International Students and ask about aqa history their tax seminars.

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Good luck with grad school! As far as style, we suggest our ‘Professional’ template. In terms of format, if you want to include your restaurant experience, then you might want to consider using a functional format: Hope this helps! We suggest using our ‘Entry-Level’ template.

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Looking for an entry-level position. You should go with the ‘Entry-Level’ template. Good luck with the job hunt. I have worked 32+ years as a nurse, the last 4 years taking care of my elderly father and online work. About Love Story? Now seeking to aqa history source get back into the job market for extra income, not necessarily in the health field, just to paper earn some income and socialize. What resume do you suggest? Try the ‘Job Hopper’ template. Coursework Evaluation? Good luck with your job search! Hi! What resume template would you recommend for amalgam research a 9th grader trying to aqa history source evaluation apply for a doctor (any)??

Apparently, resume making and interviewing is our project for the fourth quarter this year. I couldn’t find any clear examples on the web, and I was hoping you could help me out with what template I should use.. Try using the thomas fitzsimons essays, ‘Elegant 2.0’ template. Good luck on your project. Yes, if you click the View all Resume Designs button and click the source, download link for the template pack of your choice. If you’ve never written a resume before, I’d recommend checking out our “How to Write a Resume” guide to get a clearer idea (it’s much more comprehensive than any answer I can give here). Hit us up with any follow-up questions after giving that a read we’ll see if we can help further!

Good luck! Hey there Margaret, In order to hunter college creative best understand which template works, it’s a good idea to check out which resume format fits your particular needs; then you can take it from there. All of the templates were created by professional resume writers, so it’s hard to go wrong with any of them — it just depends on your preference. Good luck!

It really depends on what job you’re applying for. Since you have substantial work experience, try quantifying that in your resume (think: any numbers that a hiring manager can look at and better understand what you accomplished during your time working there). Check out this page and choose the one you find most fitting, that should be a good start: Good luck on the job hunt! Hey there hbil036, This way, you can focus on your skills qualifications critical to the job application.

As an aside, you may want to look into whether you’re qualified to get back into aqa history coursework source, accounting after that many years outside of the hunter creative, field. I understand that some regulations and rules change over the years — it may just be a matter of taking a test or updating your certifications, but I’m not certain. Aqa History Source Evaluation? If that doesn’t seem to be a problem then go with the functional resume for sure. Research Paper? Good luck on the job hunt! If you are lacking in major experience, I’d recommend using a reverse chronological format for your resume.

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Finding creative ways to help our clients make the world better. What is the difference between marketing and branding? In a recent conversation with a very senior person at aqa history coursework source, a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? What is marketing? What is branding? How do they differ? There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. Love Story? It’s a push tactic. It’s pushing out aqa history, a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell. This is not branding.

Branding should both precede and bacon underlie any marketing effort. Branding is aqa history coursework source, not push, but pull. Branding is the expression of the hunter essential truth or value of an organization, product, or service. It is communication of characteristics, values, and aqa history coursework source attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and biography essay recommend me to your friends.”

Branding is strategic. Aqa History? Marketing is tactical. Marketing may contribute to a brand, but the easy biography essay brand is bigger than any particular marketing effort. The brand is what remains after the coursework source marketing has swept through the easy biography essay room. Source? It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy. The brand is ultimately what determines if you will become a loyal customer or not. About Story? The marketing may convince you to buy a particular Toyota, and maybe it’s the aqa history coursework first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of your life.

The brand is built from essays, many things. Very important among these things is the coursework lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are? Did the sales guy or the writing service center mechanic know what they were talking about? Marketing unearths and activates buyers.

Branding makes loyal customers, advocates, even evangelists, out of those who buy. This works the aqa history source evaluation same way for all types of businesses and organizations. All organizations must sell (including nonprofits). Essay? How they sell may differ, and everyone in coursework source evaluation, an organization is, with their every action, either constructing or deconstructing the brand. Every thought, every action, every policy, every ad, every marketing promotion has the effect of essay either inspiring or deterring brand loyalty in whomever is exposed to it. Aqa History Coursework? All of this affects sales.

Back to our financial expert. Is marketing a cost center? Poorly researched and executed marketing activities can certainly be a cost center, but well-researched and well-executed marketing is an investment that pays for itself in sales and brand reinforcement. Is branding a cost center? On the surface, yes, but the return is loyalty.

The return is salespeople whose jobs are easier and more effective, employees who stay longer and research work harder, customers who become ambassadors and advocates for the organization. Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees. It is the coursework source essential foundation for a successful operation. So yes, it’s a cost center, like good employees, financial experts, and business or organizational innovators are. They are cost centers, but what is REALLY costly is not to have them, or to have substandard ones. Do you need an affordable way to improve your brand today? Because we know that not everyone needs or can afford our full process, we created a guided tutorial package for hunter college writing our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview.

For more information on the brand strategy tutorial, visit here where you will find a fuller explanation and link to a free download of the first video. Illustration above for Tronvig Group by Sage Einarsen. Thanks for this James – branding and marketing definitely get confused too often … we definitely serve our clients better when we explain the differences clearly. Well, just to challenge the standard view a bit: what if the idea that branding precedes marketing comes from a too narrow view of marketing? If marketing is aqa history coursework evaluation, seen from the fitzsimons essays point of aqa history coursework evaluation view of old-fashioned production or selling orientation, it certainly looks as if branding is the heart of everything, and marketing is just about ‘selling techniques’. Sparknotes? But marketing has been developed also as a strategic tool, which is itself at aqa history coursework evaluation, the very core of the entire business strategy. How can branding suddenly take its place?

As I started to develop city marketing in the 1980s, when branding was not developed at all in biography essay, this particular area, I seem to have developed a different view than those who see marketing as just a tool for branding. Rather, and this is very tentative, I think that branding developed simply from a ‘product’ dimension of evaluation 4P, extending to about love, such directions as identity and positioning, which in the current market and competitive condition gained a special role in aqa history coursework source, marketing. Thus, it is still an integral part of strategic marketing. Does this make any sense? Dr.

Rudy Cardona says. By the way, and as you probably know, the bacon essays sparknotes term “city marketing” speaks of the aqa history evaluation city in generic terms. Bacon Essays Sparknotes? City Branding, or Destination Branding, implies now a generic city with its own brand using strategic marketing actions to promote itself in a fierce competitive global landscape. Dr. Rudy Cardona says. In total agreement with your comment!! Ari-Veikko Anttiroiko — I fully agree with your explanation. Mr. Heaton, please consider the explanation and do implore the same.

Brand management being strategic and evaluation marketing being tactical seem like a myopic view of the subject of marketing for those who are studying it. I, too, agree that brand management is a subset of marketing first and not independent. I think it does make sense, and thank you very much for your thoughtful comments. Sometimes I think this argument might be no more than a kind of childish fight: “My tool is college creative, bigger than your tool.” and I may have played into this by saying, “Branding is strategic. Aqa History Coursework Evaluation? Marketing is tactical.” I was perhaps arguing that my tool is bigger. One might also say that strategic marketing is just as strategic as strategic branding, so my statement IS an oversimplification, but its intent was clarification for those confused about how the two different processes operate, which I hope is a useful larger point. Marketing operates primarily through tactical means, and branding, while manifest in all things including every tactical action, is to my view, really about essay story what people hold in their minds, and coursework this is writing, significantly more about strategic positioning than tactical action. I’m not sure I still believe unequivocally that branding is source evaluation, primary, and our understanding of marketing continues to evolve. Quotes For Othello Essay? As it does, it’s getting more powerful and more strategic, and it’s also eating up ground once occupied for me by branding.

So it goes. In the coursework source 15 months since I wrote this post, I have, it turns out, spent more time talking about marketing than I have about branding, and this could be a reflection of my own awakening to just how much strategic ground marketing could be made to cover. Essays Sparknotes? Branding though still remains, for me, fundamental. To take your example, when it comes to coursework source evaluation, marketing a city, is it more important to look inward and create a brand that is true to the experience of those living or visiting that place, or is it more important to think about what the city has to offer in terms on essays sparknotes, the needs of those who use it? For me this difference in aqa history source, approach is essay about, a key difference between branding and marketing. Each approach to the problem of what to do yields a slightly different outcome. Each implies differing tactical actions, and (I now believe) each approach benefits from the insights brought by the other. In our own Branding and Marketing Discovery process, we now do both things—we try to get at the truth of the brand from the aqa history source perspective of those who know it well, and then we also try to essays, understand the brand offer in terms of the needs of aqa history coursework source evaluation those who do and might potentially consume it. This second set of findings often suggests changes/improvements. Thomas? Do you/we then, as in your example, ask a city to change something fundamental about itself so that it will be a better sell?

Is this what really happens? I’m guessing the answer might sometimes be yes. That’s interesting, and I’m curious to aqa history coursework evaluation, know your experience. In any event, thanks for helping me think about it. I will continue to do so as I want to always be learning.

Thanks for your thoughtful reply. Good points. I am luckily out of the whole marketing game. This is why I do not have any particular need to participate in dental research, that “my tool is bigger than yours” game. And I am glad you have a rather pragmatic view of it, too. Source Evaluation? But about the easy biography original question, I probably have a simply old-fashioned view of it, as I was like sleeping for some twenty years — I had nothing to do with marketing after the latter half of the 1980s — and coursework source when I returned to the topic recently, it seemed that the discourse was more about branding than marketing, and it sure attracted my attention. As I said, my field is essays sparknotes, city marketing and city branding, and that is a special field that may also partly explain my view of the marketing/branding relationship.

If I try to explain what I meant in the previous reply, I simply see that the aqa history coursework product dimension of marketing grew out from thomas essays, its original place in 4Ps and became a kind of spearhead dimension through the interplay of coursework source business strategy, product development, and essays the symbolic aspect of communication, which for understandable reasons started to source evaluation, change the traditional idea of the marketing mix. This, together with fundamental changes in the economy (of which you know more than I do) and what Lash and Urry, for example, refer to as economies of signs and space , and a general emphasis on for othello essay, the increased symbolic nature of aqa history economic life (incl. Biography Essay? digitalisation), and with increased awareness of brand values and global brand names since the 1990s, has created a completely new way of aqa history coursework looking at the symbolic aspect of easy a product. Evaluation? This is research paper, why I see that the DNA of branding is in the interplay within the product-communication axis. Hence the brand is aqa history coursework source evaluation, now at the core of the new discourse. The story is much longer and nuanced, but I tried to hunter writing, keep it short.

As to your question about city branding, I guess I am not completely wrong if I translate the aqa history coursework evaluation dilemma into the relationship of brand identity and the brand promise of the city. Creative Writing? And if you ask me, you do exactly the right thing: you have to work on both dimensions. Yet, there are two extremely important things to aqa history, take into account. Fitzsimons Essays? First, a city is a reflexive entity. There is no ‘real’ city here and the ‘represented’ city there, but instead a reflexive entity that changes through its symbolic expressions — sometimes slowly, and coursework source evaluation sometimes only bacon, slightly — but the aqa history source evaluation reflexivity is there. Thus, when we brand a city, we are also reworking the identity of the essay story city, because there is no longer the same identity that there was before we started our endeavour. Of course, this requires that our actions are influential and source meaningful to essay love, the community.

With this exaggeration I am just trying to aqa history source evaluation, point out the very evolutionary nature of brand identity in the case of city branding. And second, we have to keep in mind that in city branding the ‘identity’ is an aggregate of dental amalgam research paper experiences of aqa history source evaluation people living and visiting the city, and a set of key attributes as expressed in urban symbolism, and this is not and should not be treated as a sacred cow. Branding is meant to point out weak points, gaps, cleavages, and essay story tensions that require not only narrowly defined branding designed for external audiences but also profound changes in the self-perception, conditions, and aqa history coursework source policies of the urban community in hunter college creative writing, question. This is a well-known story in many post-industrial cities which really needed a large-scale restructuring in order provide decent working and living conditions for their citizens. Sometimes it works, sometimes not, but in such cases there is no other way than just to try. Glasgow, Bilbao, Pittsburgh etc. are textbook cases of coursework evaluation such changes, but only a tip of the iceberg. This message is getting too long, but let me just summarise. Writing? Yes, sometimes you must ask the city to aqa history coursework source evaluation, reform itself in order to thomas essays, be able to attract desired values from the space of flows. (This is actually the key message of my ‘city attraction hypothesis’).

Lastly, thanks for aqa history coursework evaluation the interesting conversation and stimulating ideas! Thank you for easy biography essay taking the time to thoughtfully answer my question. You look too young to have been branding cities in the 1980’s, or is that the prerogative of the very young in Europe? ;) I see you are publishing what looks to be a fascinating book on evaluation, this subject: The Political Economy of City Branding. I will have to college writing, read your ‘city attraction hypothesis.’ It’s a topic that is becoming surprisingly germane to coursework evaluation, our work. We are beginning to brush up against these very issues as we work on branding and marketing projects involving keynote public institutions—like museums—in smaller cities. Their fate and identity is deeply intertwined with that of the city itself. So the questions we face sometimes grow larger as we get deeper into the real issues at play, until we are inevitably talking about the brand of the city itself, and how that will change or force changes on bacon essays, the institutions we are seeking to help and vice versa. I must soundly disagree with your position.

Do you disagree with Peter Drucker’s statement that “There are two, and only two, essential functions for any business: marketing and aqa history coursework evaluation innovation. Everything else is a cost.” Your view of marketing as a tactic is much too narrow and simple. Marketing is everything that an organization does to hunter college creative writing, get and keep a customer. Branding came into vogue due to the success of the company’s marketing – see Coke. James Heaton says.

Tim: Thanks for the comment and for bringing up Peter Drucker. Sorry for the lateness of my reply. I was off grid practicing what I preach in How Not to Vacation. I do not disagree with you at coursework, the level of the most general definition of marketing. Fitzsimons Essays? I’m not sure how helpful that kind of definition is aqa history evaluation, though since it tends to consume everything and biography essay then just sit there bloated and unhelpful. Peter Drucker’s “marketing” certainly includes all of what I refer to as branding along with all that I refer to as marketing. You might also notice that I touch on the question of the aqa history source evaluation ongoing debate over whose concept is bigger in my discussion above with Professor Anttiroiko. Hunter? I do not want to source, add fire to that. If you want marketing to be the first principal, fine, but the marketing approach and the branding approach remain distinct and complementary aspects of the what should be a synthetic and comprehensive process. I maintain that understanding their distinctive roles and contributions to this process makes for better marketing (your definition). I certainly do NOT disagree with Peter Drucker or his statement about the essential role of marketing for all businesses.

On this point, please see my post: Marketing is Not Optional. It is helpful when you differentiate branding from marketing, as many people get confused when talking about bacon essays this stuff. It was a pleasure reading your post. More Power! Graphic Design Company in Philadelphia says. Then what does it mean when people say you need branding for your business?

I mean, if branding is aqa history source, what we are then why do we have to do it? James Heaton says. Thanks for the question. Essay? I have to assume it’s rhetorical since you are a graphic design firm, but let me take the opportunity to elaborate on the sentence. Your brand IS what you are, but more importantly it is what you are in the MINDS of your brand consumers. So, the truth and effectiveness of your brand expression matters a great deal. Your brand must have clarity and an idea that is strong enough, coherent enough and distinctive enough to be able to lodge in your brand consumer’s mind. This requires expert and persistent articulation and supporting expression across all the constituent elements of your brand, at least those over which you exercise direct and indirect control.

This includes, but is source evaluation, not limited to, your employee training, your vision statement, your physical spaces if you have them, all of your deployed brand assets such as photography, videos, logos, graphics, colors, how you use language, and of course, your marketing communications expressed through websites, printed materials and all manner of advertising. Your brand is a living, breathing thing that is research paper, simultaneously within your organization and spread across all those who ever have and will ever encounter you. So, in answer to your question, you only have to “do it” in aqa history coursework, the sense that not doing it will likely result in your brand being incoherent and dental research diffuse, a state described by some as having no brand at all. This is aqa history coursework source, a very relevant and essay articulate article. But if I may, I’d like to present a contrarian view: The Brand is aqa history source evaluation, “what you are”, and Marketing is “what you do”… BUT “what you do” (habits) eventually defines “what you are” (personality). In my opinion, Branding and Marketing, and Sales, are more intimately connected than we think… And they should be treated as one function. As a Creative Director, I know that Advertising for the same Brand tends to have very different flavours depending on whether the brief is from Brand Manager or the CMO/Marketing Manager… In my opinion, that it’s because even though they profess otherwise, they have considerably different incentives and “end results” in essay, mind.

Case in point: Dove ‘brand’ ads are empathetic and aqa history source evaluation appreciative of “natural beauty”, whereas Dove ‘marketing’ ads prey on insecurities like any cosmetic product… Hi guys! I am a bit confused about this answer from a startup company “We are not spending any money on thomas fitzsimons essays, branding right now.” Can one be spending money on evaluation, branding? If yes, can you give me an example? Because I think more that what they mean is “we are not spending money on story, MARKETING right now” ? From what I understand here on this site, branding is the “ID” of the company which is stored in aqa history coursework evaluation, the minds of the consumers. So I guess that this ID is quotes for othello, built up by marketing tactics, which cost money. Am I wrong? Please clarify it for me :) James Heaton says. Marinela, what an interesting thought. Coursework? Thank you.

Branding, in part, could be seen as the “id” of an organization. It can and should also be more than that. Crucially, it has to have external manifestations through whatever means (including marketing). Your brand exists, I think, in college creative writing, the interplay between what you are and what you do (including your marketing tactics) on one side, and coursework source evaluation the idea your consumers retain about you on the other. So I see marketing and branding as two essential aspects of the ongoing relationship organizations have with the world. As succinctly pointed out by Peter Drucker (and Tim) “There are two, and only two, essential functions for any business: marketing and essays sparknotes innovation.

Everything else is a cost.” Contained inside Peter Drucker’s notion of marketing with a capital M, brand work is there, and serves as the internal foundation upon which marketing execution can be built. Coursework Source Evaluation? Marketing, as I describe it, is also there looking at about love story, the issue from its vantage point in the mind of the consumer. They are fraternal twins that see the world differently, but should be loved equally by mother business. Organizations do not HAVE to spend money on branding, but many do and rightly so. They spend money on branding when they need assistance with what should be natural and easy, but actually is not—finding clarity. Organizations also often have to spend money on aqa history coursework evaluation, branding, when they or their marketplace is evolving or changing, or when they are having trouble expressing themselves effectively across all communication pathways. We actually have two rubrics for hunter creative writing strategy: one that assesses the brand viability of an idea or execution (from the mind of the organization) and another that assesses the marketing viability (from the perspective of the aqa history coursework source evaluation mind of the target consumer).

Together these two can serve as a strategic guide for effective communications. Neither is truly fixed. It’s remarkable how many organizations actually do need branding help, let alone marketing help. Perhaps this is just the quotes for othello essay consequence of coursework a basic reality: things always change—markets, people, tastes. It does often take an outside guide to help an organization back or forward to the right (meaning most effective) actions. In the essay about end, brand communications (natural or supported) should serve to foster a more positive and constructive influence over your brand as it exists (and evolves) in the mind of aqa history evaluation your brand consumers.

I think it worth mentioning that for a company to fitzsimons essays, succeed, it needs both branding and aqa history coursework source evaluation marketing. It doesn’t cut it with just one or the other. Marketing for short term cash flow, and Branding for building the loyalty or equity. Marketing will help boost the product or service distribution and Branding will help retain customers and grow more. I learned way back in my research about branding, that a brand is the essay about love ‘personality’ of your product that you are trying to market. Your brand will develop a reputation, initially by marketing tactics, but ultimately by consumer experience. Aqa History? It can be bad, or it can be good. (Don’t forget Public Relations, it’s up to PR to quotes essay, make sure the reputation is protected by enhancing the good and downplaying the bad.) Marketing ‘uses’ the good qualities of the brand to ‘sell’ to the public. And marketing will match graphic elements to reflect the positive qualities of the product by using colors, photographs, a logo and even fonts. These elements will create a visual identity for the ‘personality.’

For example, Superman is associated trustworthiness and dependability in a time of need. He has a good reputation. Source? He is identified with a logo—the letter ‘S’. His colors are mainly blue and essay story red with a touch of yellow, and he has a cape that is aqa history coursework, unique to him. About? (This identifies him and separates him from, say, Batman, who also has a cape and a good reputation, but wears black. Aqa History? Branding needs to clarify a unique personality.) Superman gets publicity for his good deeds.

News stories and headlines are the PR that communicates to the public the good deeds he is associated with, and helps spread this knowledge. Hunter Writing? This helps enhance his word-of-mouth reputation. Marketing strategies establish the graphics, the colors and the logo to match the personality to a visual identity. And these will be used leveraging his perceived positive qualities to sell Superman products like movies and toys… I have a bit of aqa history coursework source a different view on this. For LARGE companies with lots of marketing dollars to spend, they can do a lot of branding. If you”re a small company, sales professional or start-up, FOCUS on LEAD GENERATION.

Let brand building be the BY-PRODUCT of your lead generation activities. Not a strategy onto itself. Far too many small businesses are VICTIMS of brand building. Flushing their limited marketing dollars down the drain. James Heaton says. Ken, thank you for dental amalgam your comment and coursework source evaluation insight.

I agree with you that there is a danger in spending lots of money on what some people think of as branding. And I agree that some small companies are victims of this. For me though, one of the essential functions of branding is to essay, sort out how you are going to communicate your value so that those outside your company or organization (or your own head) can understand it. Not doing this can also be very costly. Casting many lines may seem like the evaluation logical first step, but it is infinitely wiser to cast them strategically—knowledge of precisely where to cast those lines (who to talk to) can only be gleaned once the bacon sparknotes hard internal work, which involves getting clear on your brand and offer, is done.

Fishing lines do not pay for themselves, and every dead end, every wasted opportunity, is money spent. Branding should not be about spending a lot of money to make your logo look pretty, but it should be about making sure your energies are focused strategically on coursework, those things that will yield the results you want out in the world. Maybe another way to put this is … beware of branding companies who will give you a brand without first helping you establish a strategic foundation for its operation within your tactical activities (such as lead generation, or your website, or whatever marketing activation you have taken on). So, is branding more closely related to the old-fashioned “word-of-mouth” advertising? Is brand also more likely to be affected by unpaid publicity (e.g. Hunter Writing? journalist reports on TV, radio, internet or newspaper)? I’m predicting the answer is “yes” to coursework source evaluation, both of these questions, but I’m just checking that I do understand how it all works together. James Heaton says.

Kerrie, as you predict, yes. It’s appropriate here to quote Walter Landor: “Products are made in the factory, but brands are created in creative writing, the mind.” So, all of the aqa history coursework source stuff you mention impacts the brand, as does your marketing activity, of course. Hi James, this is a wonderful article…I just stumbled upon hunter creative writing, it today and have enjoyed reading both it and the ensuing comments. I do wonder, as an aspiring brand manager I see a lot of variation in how companies approach the aqa history topic of brand and more specifically rebranding. Is there a framework you’d recommend that fleshes out and touches on more than the brand ID elements (which most seem to research, get hung up on) in coursework, a rebrand process? I have a hard time articulating the importance of digging deeper beyond these elements when working with a team considering a rebrand. Thank you. Thank you again, I’ll be following the blog. James Heaton says. Roger, I just wrote another post on this topic that more directly addresses your question.

See: James Heaton says. Roger, one of our core brand strategy tools is our version of the Brand Pyramid which you can read about and download here at the bottom of Your Brand Idea: Who but Horton can hear it? We also have marketing strategy tools that start with research into love story the mind of the consumer and the true drivers of their behavior, because it is aqa history source evaluation, important for marketers to distinguish between what people say they will do and what they actually do. (See Brain Science and Marketing: Role of the Limbic #038; Reptilian Brains and quotes for othello also What is marketing strategy?) Great distinction James! I’ve worked in advertising for ten years, and yet if someone had asked me to define marketing versus branding, I don’t think I would have done as well as your insightful distinction of the former as active promotion, or “pushing,” whereas the latter is communication of coursework evaluation essential truths and thomas fitzsimons essays values, or “pulling.”

What made the point about cost centers especially poignant is that Sony is eliminating the office in aqa history evaluation, San Francisco (where my team and amalgam research I work), which was established to build the new responsive global web site. Why? Because it was perceived as a cost center. And yes, Sony is hurting, no doubt–but if Sony is to source, regain its status as a leading global brand, the company needs to invest in things like a world-class web site. C’est le vie!

In my opinion marketing is what Tim said: “Marketing is everything that an organization does to get and research paper keep a customer.” That’s not vague or sitting in a corner collecting dust. It means that your says everything about your organisation, how you work. It means marketing is also researching what the market wants and then acting upon that. Source Evaluation? Marketing consists of the various P’s. Promotion is just one of them.

Do not confuse ‘marketing’ with ‘promotion’ Where Nate says –I don’t think I would have done as well as your insightful distinction of the thomas essays former as active promotion, or “pushing,” whereas the latter is coursework source evaluation, communication of essential truths and values, or “pulling.”– I think you give a good explanation of the difference between promotion and branding. Anika Davis says. People would often get bewildered with these two words because I know most of us believed that they correlate but many do not understand the important differences between them. Quotes Essay? Sometimes, it is misunderstood when it comes to business. Branding is identifying your target audience and what they want. If you define what your brand stands for then it becomes easier to make decisions. Aqa History? While on the other hand, marketing is the bacon sparknotes process responsible for identifying, anticipating and satisfying customer requirements profitably.

The marketing should also be based on your branding. In essence, marketing is what you do to get your message or promise to customers, while your brand is how you keep the promise made through delivery to customers. Sandra Larkin says. Thank you, this is coursework source evaluation, a great clarification. To my way of thinking, brand is an identity, which acts as an organizing principle for marketing. Thomas? When your brand identity is weak or ill-defined, your marketing will be unfocused and scattershot. When your brand identity is strong and your marketing is centered around it, both are reinforced and become more effective.

Tarun bahuguna says. Isn’t branding part of Marketing? Marketing is an extensive field. It has been terribly restricted to only promotion (in this post). Marketing includes every thing from aqa history coursework source, research—what consumers want to thomas fitzsimons, how the ‘brand’ should be positioned and to which group of customers it should target. Marketing also includes sales and after sales service. It’s very wrong to quote difference between marketing and branding. It’s like making a difference between engineering and coursework computer engineering. James Heaton says. Tarun, I like the expansiveness of your definition of marketing.

You postulate that marketing is to dental amalgam paper, branding as engineering is to computer engineering. Aqa History Source? In other words branding is wholly contained within the marketing endeavor. I have my own very expansive definition of marketing: consumer understanding applied. This fits well, I think, with your definition as I read it. The place where we differ is on the definition of branding , because branding extends inward and bacon essays impacts and encompasses an organization’s internal workings and behavior in ways that marketing does not. Evaluation? Marketing cannot and should not dictate or adjudicate operational behavior within an organization. It should influence product development, but it does not address the essential truth of a business (despite what some marketing departments might hope). Branding, if it is to be more than just an espousal, should go inward as deeply as it goes outward. Easy Biography Essay? We are not discussing visual branding, but branding that includes culture as I believe it must. As such, the roles that should be played by branding and marketing are not concentric rings as you have describe, but a Venn diagram.

This is not necessarily clear from the article above, and it does, as written, lead to a debate about aqa history coursework source evaluation whose definition is bigger, when it should be giving clarity to the differing and complementary roles of these two essential aspects of organizational being and biography essay behavior. This article remains very popular because people seemingly have a genuine desire for clarity here. Tronvig Group has developed a whole strategic diagnostic process based on our understanding of the differences. The tools most useful for brand strategy are radically different from the tools most useful for marketing strategy. They are complementary disciplines that each benefit from a thorough understanding of their respective reach and limitations. I have come to a place where it does not expand our insight to say that one is coursework source evaluation, wholly contained within the hunter other. Shadab malik says. It’s a great discussion, and I enjoyed every bit of it. The takeaway for aqa history coursework source evaluation me is this: branding precedes marketing. Often times we start with marketing and down the road think about branding, especially in small start-ups where immediate, short term gains are given more importance than long term brand building.

In fact, I have seen some clients talk about branding without thinking inwardly as if it’s totally a promotion activity. This disturbs me to essay, see so many business owners thinking that way. It makes complete sense then that only a few companies come out as real brands. Laurie Swenson says. What you say about branding vs. marketing is what I say about aqa history source marketing vs. advertising.

I don’t see marketing as a push at all. That’s for advertising, IMO. I write about marketing (but not about advertising, which isn’t really on my radar) but until today hadn’t written specifically about branding (I’m doing some research now for my article, which is for bacon sparknotes a company that sells printing supplies), which I think of as more specific than marketing (and, I’ll grant you, less about the product) and aqa history relevant to printed materials, graphics, logos, consistent image of the thomas fitzsimons company, etc. There’s lots of overlap between branding and marketing, and you could argue that branding is a subset of aqa history coursework source evaluation marketing. That said, the senior executive’s sentence made me blink. Branding and easy biography marketing are not synonyms. Vimal J. Joshi says.

First of all Mr. James Heaton, Thank you very much for the clarification about “The differences between branding marketing” which I was searching on the internet. I like your strait forward statement, “Branding is PULL #038; Marketing is coursework, PUSH.” In my personal view the key is to balance these two factors. “Branding is a constant where as marketing is the variable.” Likewise branding is the fuel and marketing is the car. Tarun is right. Marketing is a vast term that encompasses all the channels/elements that go into the distribution and communication of a product or service for the purpose of advancing its consumption/adoption.

How’s that for broad? Anecdotally I’ve told clients a story about the bacon essays sparknotes 3 blind men and the elephant – that old fable where the men touch various parts of an elephant – the ear, the leg, the trunk and describe the beast as a “Chinese fan”, a “tree trunk” and a “snake” because they could only evaluation, relate to that one part of the elephant that they touched. Marketing is that elephant. Essays? And your perception is as a result of what you have been exposed to aqa history coursework source evaluation, in your career. You may have heard of the thomas essays textbook definition of marketing using the 4Ps (Price, Place, Promotion and Product – even 5Ps in some circles including “People”) and for 99% of the cases in the world, this is adequate and accurate. Setting the source evaluation other Ps aside for the sake of this argument, Promotion is the communicative “P” that includes sub set elements of Advertising (traditional paid media along with its creative messaging), PR (traditional earned media along with its messaging strategies), Digital/Social, Sales Promotion and several other channels/elements that are designed to promote the amalgam research paper organization’s product or service and/or its sales messages and/or calls to action. Notice almost no reference to “branding” yet. That’s because the brand is a different kind of an animal – a persona if you will, that pervades all and is woven into all the other communication elements.

In fact, it is an embodiment or a reflection of the very culture of the company/organization itself. The brand is both a strategic and holistic process that requires companies and organizations self examine and articulate a promise to their audiences, customers and constituents as to who they are, what they stand for and how they intend add value or do business. Typically in coursework source, great organizations, this “brand” governs all communications and quotes essay interactions with external audiences and in this sense, it is also widely considered PART of the aqa history source Marketing Strategy – or simply – a part of amalgam marketing. This basic explanation of the coursework source difference between “marketing” and “branding” (technically not a word/thing) has worked for me for 30 years. There are so many theories…variations….semantics….it’s exhausting. And…at the end of the essay day…I just might not be right. *cuts eyes at everyone. Lanre Basamta says. I am reading your article almost 2 years later and its making a tremendous impact on aqa history source, me still. I currently work as Head of Brands #038; Marketing of an IT firm, and everyday I try to thomas fitzsimons, ask myself the difference between Branding and Marketing and why they indeed should be different if at all. I appreciate your perspective and coursework agree that Branding is an overriding strategy upon which our marketing efforts lie.

The questions around How to advertise, where to advertise, when, what to say and how to be perceived are questions only Branding (Who you are and college creative want to be perceived as in the customer’s mind) helps to answer! Thanks for such a wonderful piece. Thomas Christy Louis says. Great Article. Push or Pull system simplified. I can see from the comments this article has been very popular. Thank you so much for evaluation posting this. I appreciate the line between these is creative writing, not obviously clear and there is a lot of contradictory discussion around this. Aqa History Coursework Evaluation? This is thomas, how I come down to understand the difference between branding and marketing. Two possible ways to look at it: ? Brand as a company view – brand is larger than marketing (because marketing is a part of any organisation, it is one of the functions).

? Branding as an activity view – branding is a PART of marketing. By the way, Kotler points that “customers view a brand as an evaluation, important part of a product, and branding can add value to a consumer’s purchase”. I have to disagree that “Branding is strategic. Quotes? Marketing is coursework, tactical.” This is mainly because I define marketing as an organisational function, a business philosophy, a set of processes and activities for delivering the desired and long term customer satisfaction better than competitors in a way that benefits an organisation. James Heaton says. Irute and others above, thank you for essays your thoughtful comments! On your contention that I am wrong in saying that branding is strategic and coursework source marketing is tactical: this is clearly an arguable point and I genuinely appreciate your thoughtfulness here. Let me explain my thinking. I see branding as the process of making sure your business (organizational or product) strategy is supported by operational truth, and biography so the strength of coursework evaluation your brand depends on your ability to deliver on a brand promise in essay about love, the context of a strategically differentiated market position. By contrast, I see marketing as the coursework means by which you actively communicate that promise. College Creative? Marketing therefore is coursework, naturally more inclined to devote its attention to tactics: How do I best communicate this?

To whom do I direct this communication? What specifically do I say to essays, communicate the value of my offer so it will be meaningful? Strategy is certainly an essential aspect of marketing as much as it is for branding, but for aqa history coursework me branding is NOT a tactic of marketing. Those who think it so are missing my essential point: Your brand must be true. It is not something you fabricate to meet a market need. This not to say that a brand cannot evolve—indeed it must—but I think it would be a mistake to start from the idea that a brand should be no more than what the market needs it to be. Marketing strategy must discern the most powerful intersection between the truth of the brand and the needs of the college creative writing market.

If a brand is no longer compatible with the market, then the brand must evolve, but this process has to be accompanied by congruent changes in operational practice and aqa history coursework the migration of the for othello essay truth of the brand into its new state—a state more suited to market need. It is not possible to just switch the brand skin to suit a new marketing strategy. This is source, why we have found it necessary to essay about love, supplement our traditional branding work with the hard follow-up work of organizational alignment and sometimes organizational change. We are no longer in a world where it is aqa history coursework, enough to just say you stand for easy essay something. You must make good on your promise. If your brand is forced to function as a subset of marketing it is made vulnerable to a descent into aqa history evaluation becoming an espousal unsupported by operational truth. This, as Michael Porter points out, is the antithesis of effective strategy. Thank you so much for your article. I can’t tell you how many times small business owners have asked me that question – what’s the difference between marketing and branding? – and dental I have struggled to coursework source, answer them as succinctly as you have.

For marketers, we can argue amongst each other about the 4Ps, what is marketing as a whole etc, but for start-ups who have limited resources and have to essays, focus on evaluation, getting sales immediately, they just want to know why they need to know branding. I tell them that branding defines who you are as a company and what your offer, your products. Biography? Branding is simply defining your values, characteristics and what you want to be known as in coursework, the mind of research paper consumers. Business owners are also under the misconception that they have to spend lots of money for branding, which I tell them is not true. You can do that simply by the language you use when defining who you are on your company website, your product descriptions, your sales pitch. And then you can use marketing techniques, ads, social media, and so on to not only push people to buy your products but also to evaluation, advance your identity.

Tobias Dahlberg says. Thanks for a great conversation thread. Essay Love? I am running a strategic brand agency called Wonder Agency, and naturally I am very keen on this discussion. There are lots of good arguments in the thread, however I think some confusion is created where people get the basic definitions mixed (and of course, you might challenge me on aqa history source, this point). I would go back to the core definitions here. A brand is simply the perceptions a person holds about a product, service or company (in the context of business). Essay Story? These perceptions, of course affect their attitudes and coursework source evaluation behaviours, making branding so business crucial). In order to affect the perceptions of people, you can choose to engage in activities called branding. The -ing makes the difference between brand and branding, as the -ing suggests action. So per that definition, branding is quotes, ANYTHING that takes place that somehow shapes people’s perceptions, deliberate or not.

So the brand is the aqa history source evaluation result of branding (cause vs. effect). In some comments above people refer to branding as an internal strategy-firmulating activity, whereas other talk about visual identity elements, and so forth. These are all branding activities, however they are not to be confused with what the word branding actually means. The tactics of branding is different that the dental paper idea of branding, is what I mean. To create a strong brand, a company will have to engage in lots of aqa history different activities, some of fitzsimons which could be classified as marketing (whether you subscribe to the broader, Druckerian definition, or the more narrow one in aqa history coursework, the article above).

My stand is that branding definitely is broader than marketing, because, as per thomas this definition the function of business strategy, innovation, culture and operations are all extremely important in the causal chain that creates a brand (in the minds of consumers). In other words, to affect the source brand, you have to see all your crucial business functions as part of the game. The brand should be the about story face of business strategy externally, and the heart of business strategy internally. The brand is the lens through which people first experience and perceive a brand, then judge it (label it) according to aqa history coursework source evaluation, their own identity, values etc. The most important brand question you can ask yourself is “Why should they choose us”? And that is story, one crucial part of aqa history business strategy (which at the core asks Where do we play? and How do we win?). So branding starts with business strategy (and naturally with the ideal customers in mind) and should cascade into all aspects of business. When this happens, a company can reap the hunter writing rewards of “strategic branding”, a term I use to refer to companies who are fully integrated.

The “brand as marketing” view is simply too narrow, in my view. James Heaton says. Thank you for adding your thoughts to this post. They are greatly appreciated. Tobais, one of the pleasures of aqa history coursework having this blog is the opportunity it occasionally affords me to evolve my thinking. I’m now quite close to where you stand on this.

Thank you for taking the time to articulate your position. Tobias Dahlberg says. Thanks James. You can tell how much impact your great article has had by the fact that it was at the top of my search. Keep up the good writing work. Tobias.

Hello James and for othello everyone here, I really enjoyed this article and the discussion. So here I was thinking (and having learned) that branding was a part of marketing – thinking of the aqa history coursework source evaluation 4Ps, it would be positioning, thinking of the 4Cs, it would be communication. But your article really got me thinking and I started following down the path of the brand – identity – character and so on. So if I try to dental amalgam, compare the whole question to myself as a human being, the brand would basically be my character – and marketing would be everything I did that reflected on my character. I could (theoretically) do things that were out of my character, too, but then probably I would have different friends (e.g. “customers” or “followers”) than those I actually have. Coursework Evaluation? At the same time, whatever I do and what my friends feel and say about me shapes my character, too, so I am assuming marketing would have a “backward impact” on my brand through my customers’ responses, forcing my brand to evolve and adapt to a changing environment based on my experience. And I stumbled upon your passage “The brand is built from many things.

Very important among these things is the fitzsimons essays lived experience of the brand. Did that car deliver on coursework, its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are?” Wouldn’t that relate to the “product” part of marketing? Wouldn’t that, in human terms, still be part of thomas fitzsimons what I did (e.g. Evaluation? deliver on my promises) rather than who I was? Can a brand be “experienced” or is the translation of the brand into quotes for othello essay marketing elements what makes that experience actually come to life? To me, branding and marketing seem inseparably linked – because if I’m true to my character, my actions reflect on it completely. And my actions wouldn’t be the same if I had a different character. So while your article is inspirational, I feel that the answer is source, not as simple as you make it sound – it’s not strategic vs. tactical.

I think a character, or brand, cannot be described separately from the actions that are based on it – and thus, branding cannot be viewed separately from marketing, while at the same time it would probably not be entirely right to describe branding as a part of hunter writing marketing or as the basis for marketing. Source Evaluation? It seems to me more of an extremely entangled concept where one cannot be without the other. Interestingly, in the German language, the word for dental research paper brand is “Marke” … (now here’s food for aqa history coursework thought :-) … ) Dudu Bogatsu says. Branding is essay about love story, part of Marketing. Point of correction! Your explanation of branding is correct but you missed what marketing really is. In fact, you are mixing up advertising with marketing. Evaluation? Marketing includes everything from the Product (the product benefits, packaging and branding), its Pricing, to its distribution (Place: that is where it’s sold); then the end bit – Promotions/Advertising (above the line and below the line- promotions) including sales. Thomas Essays? Your explanation of marketing is also being confused with the selling concept.

The marketing concept identifies a need or even helps potential users to see a need they might be blind to, and producing a product to sincerely meet that need. How the product is aqa history coursework, presented and what perceptions should be created about the easy biography essay product is the branding strategy. Aqa History Coursework? The selling concept is merely making a product and pushing it through to be sold—may even be done by false advertising—shoving the product down people’s throats. This is not marketing! Branding is the visual, mental and verbal presentation of the product and its attributes which, if done well, will create the bacon best and accurate brand association—often known as brand positioning—that makes it distinguishable from similar products. Coming to aqa history evaluation, the corporate brand—a slightly different shift would be that the brand identity may be created prior to dental research paper, the marketing strategy of it’s products. Aqa History Source Evaluation? However, the corporate brand will also need a marketing strategy, which includes its brand association. steve naegele says. When I read things like this article and these comments the image that comes to easy biography, my mind is coursework evaluation, cowboys putting a hot iron onto the side of biography a cow and burning the aqa history source evaluation brand onto the cow. Essay? My professional experience is 35 years of working in source evaluation, marcom graphic design. I remember when this notion of for othello essay brand become popular with my clients and they kept talking about doing “branding ” which always seemed to evaluation, be things they were doing to their customers, i.e. cowboys to cows.

I find that view very offense and love story degrading to customers because it suggests that your customers do not make their decisions. It seems to me that customers purchase products or service, use them and coursework source they make their own judgements and decisions about those products, services, and the company. Hunter? Most customers are not stupid and they make their decisions based on their experiences, and source not what businesses tell them about their experiences. For me a brand is when people interact and quotes for othello essay then in conversation the source name of the product or business comes up—how do the those people think and feel about the product or business and how do they ACT on for othello essay, those thoughts and feelings, But even before that part of the conversation, are individuals motivated to bring up the aqa history source product or business into creative writing the conversation. Aqa History? Those conversations may be between teenagers talking about fashion or engineers designing a new product and discussing which suppliers they will use. Your brand is not about what you do to the customer but the decisions your CUSTOMER MAKES about about your products, services and aqa history coursework source evaluation business, based on their experiences. Essay About Love? You build your brand by making the appropriate quality of product or service for your market and when your customers use it they judge and decide your brand for themselves. Thanks for sharing this post. I was actually confused about branding and marketing as both are reciprocal to each other, but the way you describe the difference is quite interesting. Coursework Evaluation? I have read all the comments as well. They are also very helpful.

Maynard Morgan says. I think the quotes advent of social media and coursework evaluation the paradigm shift in business where angel investors can help you expand your business has made branding a more vital aspect of your business than marketing and I think that’s a good thing for most businesses. For Othello Essay? Ideally you don’t want to use tactics to sell up until the paradigm shift it was the best thing we had, so everyone used it. People better wake up and realize that marketing is becoming more of a supplemental tool and adjust their efforts accordingly. Brand Names says. Marketing creates brands, but a good brand may not need much marketing to sustain it. Great article and evaluation thanks for being so specific.

The example you gave about branding being what’s left in the room after the marketing effort has happened—the branding is the envelope and the letter is the marketing message. Thanks for this. Joji John Paul Joseph says. Branding, definitely is a subset of Marketing. Not to target, but this term was relatively made by and to essay about love, feed the growing/grown industry of aqa history coursework source Visual Marketers, namely the designers of any sort.

[…] There are thousands of definitions of about love story “branding” or just plain old “brand.” One of the best definitions of brand I’ve seen is from the Tronvig Group. To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] – – The difference between marketing and source branding – – What is marketing? How 10 experts define it […] […] Problem besteht in der Charakteristik des Wortes “Marketing”, das einen Push Strategie in sich tragt, deren Wirksamkeit ich aber in Bezug auf digitale Kanale bezweifle. Diese […] […] The Tronvig Group refers to branding as “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] “… Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.” — Tronvig Group on Branding […] […] used to be a more definitive line drawn between “Marketing” and “Branding.” For example, some have argued in the recent past that Branding defines who you are, while marketing is amalgam research paper, a term used to describe […] […] sums up branding simply: “Your brand is your promise to your customer.” According to a post by the Tronvig Group, “branding is the expression of the essential truth or value of an aqa history evaluation, organization, product or […] […] the site will help you convey your message flawlessly to your audience. In its simplest form, branding is the perceived emotional image of a company as a whole. Therefore, you should have a coherent and […] […] The Difference Between Marketing and Branding […] […] the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is a method of bacon sparknotes pushing your message out, while your branding is […] […] Branding is, therefore, one of the most imperative facets of businesses, regardless of their type or size.

Branding strategies can literally make or break your businesses, by aqa history coursework source, boosting it up with competitive advantages or by dragging it down with unanticipated failures. Dental Paper? So having an effective brand strategy is evaluation, no longer a good thing to have, but have grown to become a necessity. Quotes For Othello? […] […] greater than a robust model. An organization model is not only what seems on a label. It is the philosophy shared with prospects. The model conveys the persona, traits, values and qualities imbued in a […] […] Tronvigroup go further to aqa history coursework evaluation, explain that while marketing is more of a push tactic, branding is more of a pull tactic. Marketing promotes a product or service, while branding gives meaning to why a business exists and hunter communicates its core values. We can say that marketing uses persuasion as a tactic, while brand building is about developing an emotional connection. Evaluation? […] […] this article by the Tronvig Group eloquently writes, “…marketing is actively promoting a product or […] […] The Difference Between Marketing and quotes essay Branding […] […] definition of coursework source evaluation brand is from the Tronvig Group and I think it works well for small […] […] The Difference Between Marketing and easy essay Branding [Tron Vig Group] “Branding should both precede and underlie any marketing effort.

Branding is not push, but pull. Branding is the source expression of the essential truth or value of an organization, product, or service.” […] […] mes a llarg termini enfocada a construir una imatge de marca entre el seu mercat. Al lloc web de Tronvig Group han aconseguit arribar al moll de l’assumpte, prescindint de tecnicismes i valent-se […] […] recognition is a main concept that every business, both big and essay small, needs to grasp. Branding your company will make it stand out from its competitors and allow your customers to connect with […] […] – as in, you want to evaluation, share your art with the about love world. **I got this “push-pull” idea from an article written by the branding agency Tronvig Group; click here to read their more in-depth analysis of aqa history source evaluation […] […] Where Next:In the startup I am currently involved in, we are about to make our branding strategy for the product we are developing, which is hunter creative writing, similar to the organizational branding strategy we just did on our websites. There was a message that we were trying to evoke in people when they saw our graphic design. This is source evaluation, true with what I am about to start working on at work. By our product design, leave behinds, and website we want to for othello essay, leave customers with some type of aqa history coursework source emotion. […] […] Heaton from hunter, Tronvig Group wrote, “A brand will help encourage someone to buy a product, and it directly supports whatever […] […] The Difference Between Marketing and Branding […] […] Branding is the aqa history coursework evaluation expression of the essential truth or value of an organization, product, or service.

It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not- ( […] […] still confuse the terms branding and marketing, using them interchangeably. Understanding the easy biography difference is essential before we get into these recent branding examples and why they […] […] still confuse the coursework source evaluation terms branding and marketing, using them interchangeably. Easy Biography Essay? Understanding the difference is essential before we get into these recent branding examples and why they […] […] described by James Heaton at aqa history coursework, the Tronvig Group, “…marketing is actively promoting a product or service. It’s a push tactic…Branding should […]